Job Description :
Role & Responsibilities
Participate in brainstorming sessions with business stakeholders.
Gather business requirements for upcoming sprints
Determine business objectives and KPI’s
Serve as Tagging Architect and also work independently on tagging implementation.
Collaborate with cross functional teams to successfully deliver digital analytics projects
Develop and implement coding practices for site tagging on traditional and Angular frameworks
Perform analysis and reporting via Digital Analytics platforms
Per client’s internal standards,
o prepare solution design and tagging specification document
o Implement first and third party tags and conduct validation of tags and data

Technical Skills:
Google Analytics Premium
Tealium Tag Management System
Adobe Data Workbench
Good to have
o Tableau
o Tealium AudienceStream
o R, SAS and Python

Experienced in performing analysis and reporting via Digital Analytics platforms
Technical vision for digital analytics implementation, validation and reporting
Served as the tagging architect by evolving and managing the solution design reference documentation which outlines variables, rules across web properties and applications
Developed and implemented coding practices for site tagging. Well versed with Agile methodology.
Created industry standard tagging repositories for digital analytics
Managed Tealium and Google Analytics configurations including variables, classifications, rules and data layer
Tested and validated the implementation of Adobe Data Workbench and Google Analytics Premium tagging changes throughout the development lifecycle
Implementation of first party and third party tags via tag management system