Job Description :
Project Details:
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Title: Analyst (Web Analytics & Reporting) III
W2 contract with Implementer
San Francisco CA
End client: Autodesk
Duration: Long term
Responsibilities:
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Assist in the ideation, development and execution of measurement strategies and frameworks.
Quality assurance of output developed by the engineering team and validation of web reporting enhancements/changes.
Develop ad hoc and deep-dive analysis along with other Autodesk data to detect opportunities and insights that drive support and learning strategies.
Design and deliver automated dashboards/reports to extract and communicate key takeaways of visitor behavior from web data and allow end users to self-serve for additional insights.
Build and effectively communicate data stories to executives and key stakeholders via presentations, written summaries, and data visualizations.
Partner with content contributors, experience designers and product managers to develop, execute and analyze A/B and multi-variate test.
Requirements:
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Expert-level proficiency with web analytics tools such as Adobe Analytics and Google Analytics
Advanced experience with data visualization tools such as Adobe Analytics Workspace, PowerBi, Google Data Studio etc.
Working knowledge of tag management systems such as Tealium Tag Manager and Google Tag Manager
Experienced in utilizing statistical concepts for A/B test analysis: statistical significance, confidence intervals, and establishing variance thresholds are a must.
Experience working with optimization and personalization tools: Target, Optimizely, or similar required
Bachelors degree in statistics, mathematics, behavioral economics or science, psychology, or equivalent
3 years as an individual contributor performing web data analysis, preferably for an internet or technology company
Strong analytical and problem-solving skills
Detail-oriented, ensuring data accuracy and consistency
Self-starter with a desire to learn and the ability to rapidly understand the business and its drivers
Ability to handle conflicting priorities and meet deadlines in a fast-paced environment
Excellent communication skills and ability to explain complex concepts to a non-technical audience
Preferred Qualifications:
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Google Analytics and Google Tag Manager Certifications is a plus
Experience with Adobe Test and Target
Experience in software support organizations