Job Description :
Launch Your Career with Cook Systems
Ready to elevate your career? Cook Systems, a certified veteran owned IT consulting firm, has been transforming businesses and careers since 1990. Whether you're aiming to work with a Fortune 500 company or a small business, we've got you covered.
Our core values: integrity, investment, and innovation drive everything we do, ensuring you grow and succeed in a dynamic, supportive environment. We understand the importance of work life balance and personal growth. Our cutting edge IT consulting partners and FastTrack talent program are designed to help you excel.
Join our forward thinking team where excellence and creativity are valued every day. Check out what our associates have to say on Glassdoor. Ready to take your career to new heights? Cook Systems is where your journey to success begins!
The Performance Marketing Email team has an immediate need for contract services to coordinate with email and cross-functional teams to plan, create, deploy and optimize email campaigns.
Key Responsibilities:
- Content Creation & Review:
o Write, edit, and proofread Spanish and bilingual email and SMS content that resonates with target audiences.
o Ensure translations maintain tone, clarity, cultural relevance and brand guidelines
- Campaign Execution:
o Build and deploy email and SMS campaigns using marketing automation platforms.
o Segment audiences and personalize messaging to maximize engagement and conversion.
- Quality Assurance:
o Review campaigns for accuracy, compliance, and brand consistency across languages.
- Performance Optimization:
o Analyze campaign metrics and provide actionable insights to improve performance.
o Conduct A/B testing on bilingual content to determine effectiveness.
- Collaboration:
o Work closely with marketing, creative, and analytics teams to align messaging with overall strategy.
o Partner with internal stakeholders to ensure emails meet business objectives.
Qualifications:
- Language Skills:
o Native or near-native proficiency in Spanish and English (written and verbal).
Preferred Qualifications:
- Experience in audience segmentation and personalization strategies.
- Familiarity with cultural nuances in Spanish-language marketing across different regions.
Specific Duties Include:
- Produce and execute email campaigns, including building emails from templates and HTML, copywriting, creative alignment, QA, and deploying.
- Work in partnership with designers to create/ optimize email creative and copy based on best practices.
- Perform render testing across devices to QA emails and ensure correct rendering across most devices.
- Build testing opportunities across email
- Provide regular campaign performance reports based on KPIs
- Assist with SFMC advanced functionality setup and maintenance
Required Platform Experience:
- Salesforce Marketing Cloud experience is required
- Content Builder ? required
- Journey Builder ? required
- Contact Builder ? preferred
- A e Creative Suite: Photoshop -required
- A e Analytics
- Top 3-4 skills
o The candidate must have experience working in Salesforce Marketing Cloud to build and deploy emails
o Must have the ability to create and proof Spanish and Bilingual content
o Must have experience in Photoshop to create images for emails
o Attention to detail
Additional Recruitment Details:
- Ideal Candidate Profile
o The ideal candidate would be someone with 2-3 years of experience
o Salesforce Marketing Cloud (SFMC):
- Experience in Journey Builder, Email Studio, and Automation Studio
- Proven track record of building and optimizing complex email campaigns and customer journeys.
- Strong understanding of data extensions, segmentation, and dynamic content.
- Attention to detail and ability to QA work prior to deployment
o Content Creation & Copywriting:
- Skilled in writing clear, concise, and engaging Spanish and Bilingual email content aligned with AP Style guidelines and brand guidelines
- Experience collaborating with various teams to maintain voice and tone consistency.
o Design & Visual Communication:
- Proficient in A e Photoshop for email asset creation, image optimization, and layout design.
- Understands email design best practices, including responsive design and accessibility.
o Project & Time Management:
- Demonstrated ability to manage multiple projects simultaneously in fast-paced environments.
- Self-starter with a proactive mindset and strong organizational skills to meet tight deadlines without compromising quality.
- Platforms Experience
o Salesforce Marketing Cloud experience is required
o Photoshop
- Daily Job Duties
o Email team collaboration:
- Work closely with email team to build and create emails based on strategy including segmenting lists and creating dynamic content for specific audience needs to meet business goals
o Monitor Email Deliverability Metrics
- Regularly track bounce rates, spam complaints, open rates, and inbox placement to identify deliverability issues.
o A/B Testing and Optimization
- Design and execute A/B tests on subject lines, content, CTAs, and send times to continuously improve campaign performance.
o Compliance and Privacy
- Ensure all email campaigns comply with GDPR, CAN-SPAM, and other relevant regulations
o Cross-Functional Collaboration
- Work closely with email team leads, marketing, design, and analytics teams to align email strategies with broader campaign goals and brand messaging.
Why Work with Us
Benefits
At Cook Systems, we don't just offer jobs we build futures. Our team is the heart of everything we do, and we're committed to supporting you with benefits that go beyond the basics. We want you to feel secure, valued, and empowered from the very beginning of your journey with us. When you join Cook Systems, here's what you can look forward to:
Your Health, Your Way: Choose from two comprehensive medical plans through Blue Cross Blue Shield, complete with dental and vision coverage. With access to one of the nation's largest networks, you'll get the care you need for yourself and your family wherever life takes you.
Peace of Mind, Every Step of the Way: Protect what matters most with life, critical illness, and accident insurance through Unum. Because your loved ones deserve security no matter what the future holds.
Flexibility for Life's Needs: Save money and plan ahead with a Flexible Spending Account and Daycare FSA through Navia, helping you manage healthcare and dependent care expenses on your terms.
Bridging the Gaps: Unexpected costs? No problem. Our Health Gap Insurance through Sunlife helps ensure you're covered when it counts.
Your Future Starts Now: Dream big with our 401(k) retirement plan through The Standard. After just six months, you will be eligible to participate, because your future deserves a strong foundation.
At Cook Systems, you're not just another employee you're family. Here, your ideas matter, your contributions shine, and your career will thrive. Together, we innovate, grow, and celebrate success every step of the way. Are you ready to be part of something bigger? Let's build the future together at Cook Systems.