Job Description :
Job Details:
Role: Salesforce Marketing Cloud Social Studio
Location: springfield, MA
Interview – Phonic + Skype
Role Description :Design, build and configure applications to meet business process and application requirements.
Job Description:
At least 8 - 10 years of experience in marketing technology ,The Salesforce Marketing Cloud/Exact Target Specialist is responsible for helping marketers and metric owners set up, test and execute marketing campaigns efficiently and with high quality.
Responsible for business requirements, functional design, process design including scenario design, flow mapping, customer journeys, prototyping, configuration, testing, training, defining support procedures.
Technical Experience :
HTML, Javascript, CSS, Bootstrap, Marketing cloud Social studio b: Email best practices including targeted lists, subject lines, messaging and deliverability b: Building multichannel campaigns executing-segmentation, design, reporting, journeys .
Marketing technology concepts like AMP personalization scripts, automation techniques, IP whitelisting and SSO enablement.
Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling.
Analyzing data from digital marketing programs to develop internal best practices by proactively researching email and mobile engagement statistics.
Proven track record in leading initiatives, conducting stakeholder workshops, gathering and documenting business requirements, and managing.
Additional Information : Scrum or Agile methodology
Certifications preferred