Title: Marketing Automation, Salesforce Developer
Duration: 12 months
Location: Newark, NJ
Responsibilities:
· Partner with the internal global user groups to learn their business, business processes, challenges, technology solutions and strategic objectives.?
· Develop Contact Scoring program
· Integrate Digital Analytics and KPIs with Salesforce
· Develop Customer Journeys via journey builder, content builder and automation studio
· Integrate Marketing Cloud and Salesforce with our web platform for web-to-lead capture
· Develop marketing automation programs including segmentation, logic, and overall quality.
· Work with marketing and business stakeholders to operationalize marketing technology to optimize list management, campaign logic, and template design.
· Ensure emails follow best practices to support high engagement rates (subject lines, proper CTAs, copy length, mobile optimization, etc.). Provide recommendations for enhancements.
· Execute email marketing sends including managing frequency caps
· Keep abreast of industry initiatives and market trends that impact the business to continue to improve efficiencies.?
· Provide daily support to end users; understand and troubleshoot issues related to Salesforce and Marketing Cloud tech integrations.
· Manages system issues appropriately and escalates to senior management where needed.
· Leads user acceptance testing identify testers, develop test scripts and conduct test execution. Document and execute test plan and scripts efficiently and effectively.
· Conducts appropriate analysis of existing data to help identify patterns, aid in data quality and support business cases.
Required Skills:
· Experience in Sales Force Marketing Cloud functionality and best practice
· 10 years of overall experience with atleast 3+ yrs of exp in Salesforce Marketing Cloud/ development and implementations skills
· 10 years of overall experience with atleast 5+ years Marketing Experience
· Experience implementing Marketing Cloud Automations, Triggered emails, Journey Builder
· Experience implementing Marketing Cloud Connector and Marketing Cloud Data Extensions
· Knowledge of AMPSCRIPT code and personalization
· Knowledge of basic SQL, including join statements
· Expert knowledge of responsive email development principles
· Experience with Contact Builder, Audience Builder and Predictive intelligence
· Exp in creating custom Salesforce landing pages
· Exp w/ marketing of financial services/regulated products
· Experience supporting Sales Distribution, Client Service, Marketing and Product Development.
· Understanding of email best practices
· Experience with lead scoring and marketing analytics
Desired Skills:
· Experience with Agile methodology.
· Knowledge of Financial Services/Asset Management Industry.
· Salesforce Certifications: Marketing Cloud
· Experience integrating Salesforce with Drupal or other CMS tools