Job Description :

Title: Marketing Automation, Salesforce Developer

Duration: 12 months

Location: Newark, NJ


·         Partner with the internal global user groups to learn their business, business processes, challenges, technology solutions and strategic objectives.?

·         Develop Contact Scoring program

·         Integrate Digital Analytics and KPIs with Salesforce 

·         Develop Customer Journeys via journey builder, content builder and automation studio

·         Integrate Marketing Cloud and Salesforce with our web platform for web-to-lead capture 

·         Develop marketing automation programs including segmentation, logic, and overall quality.

·         Work with marketing and business stakeholders to operationalize marketing technology to optimize list management, campaign logic, and template design.

·         Ensure emails follow best practices to support high engagement rates (subject lines, proper CTAs, copy length, mobile optimization, etc.). Provide recommendations for enhancements.

·         Execute email marketing sends including managing frequency caps

·         Keep abreast of industry initiatives and market trends that impact the business to continue to improve efficiencies.? 

·         Provide daily support to end users; understand and troubleshoot issues related to Salesforce and Marketing Cloud tech integrations. 

·         Manages system issues appropriately and escalates to senior management where needed.

·         Leads user acceptance testing identify testers, develop test scripts and conduct test execution. Document and execute test plan and scripts efficiently and effectively.

·         Conducts appropriate analysis of existing data to help identify patterns, aid in data quality and support business cases. 



Required Skills:

·         Experience in Sales Force Marketing Cloud functionality and best practice

·         10 years of overall experience with atleast 3+ yrs of exp in Salesforce Marketing Cloud/ development and implementations skills

·         10 years of overall experience with atleast 5+ years Marketing Experience

·         Experience implementing Marketing Cloud Automations, Triggered emails, Journey Builder

·         Experience implementing Marketing Cloud Connector and Marketing Cloud Data Extensions

·         Knowledge of AMPSCRIPT code and personalization

·         Knowledge of basic SQL, including join statements

·         Expert knowledge of responsive email development principles

·         Experience with Contact Builder, Audience Builder and Predictive intelligence

·         Exp in creating custom Salesforce landing pages

·         Exp w/ marketing of financial services/regulated products

·         Experience supporting Sales Distribution, Client Service, Marketing and Product Development.

·         Understanding of email best practices 

·         Experience with lead scoring and marketing analytics


Desired Skills:

·         Experience with Agile methodology.

·         Knowledge of Financial Services/Asset Management Industry.

·         Salesforce Certifications:  Marketing Cloud 

·         Experience integrating Salesforce with Drupal or other CMS tools



Similar Jobs you may be interested in ..