Activesoft Inc
Atlanta, GA
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Job Description :
Looking for Product Manager – 100% REMOTE role
Must have building and launching features from start to finish
We are also seeking individuals from the Payments or Insurance or Fintech Arena.


Key Responsibilities:
Manage the entire product life cycle, including determining product features required for current customers and prospects. Create and manage the product feature roadmap. Work with program management on feature prioritization
Specify market requirements for current and future products by conducting market research supported by on-going visits to customers, prospects, analysts, and others
Write the business plan for your product based on market opportunity and problems. Determine target markets, including market segments and sizes. Plan will include user personas, revenue potential, competitive threats, use case scenarios, and required timing
Analyze market trends and summarize these to other departments, and incorporate insights gained from the analysis into product feature requirements
Own competitive analysis at the deep technical product feature level. Identify competitive shortcomings that your product needs to address. Be the go-to resource for product marketing as they create messaging and sales materials that take advantage of competitive product feature strengths, and are informed by any weaknesses
Work with product marketing to provide them understanding of the market opportunity, competitive advantages, user personas, product benefits, and roadmap futures so they can build our go-to-market assets and plans
Conduct win/loss analyses to identify product and feature flaws that must be addressed
Qualifications

Skills & Abilities:
Strong written and verbal communication skills, with experience making and landing recommendations to executives
Experience in and knowledge of market research techniques
A passion for bringing objective evidence to every discussion—not satisfied to argue product futures in a vacuum without external data and insights
Payments or insurance industry experience is required,
             

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