Job Title: Sr. Web & Content Producer
Location: New York, NY
Position Type: Contract
Prefer Local Candidates, Onsite in New York, NY after Covid 19 restrictions are lifted
You will need the following skills and experience:
· Create, update, and maintain web content in Nasdaq’s CMS applying digital best practices for page layout
· Conceptualizes, drafts, executes, and maintains SEO friendly digital content with our primary audiences in mind
· Identify opportunities and propose solutions to drive traffic and increase engagement within nasdaq.com
· Analyze and leverage data-driven insights to help support the overall digital marketing strategy and improve lead conversion for Nasdaq businesses
· Monitor content on the live site(s) for quality control, escalating any bugs visible to Nasdaq audiences to development teams for fixing
· Serve as CMS expert with a deep understanding of platform functionality and a plan to continually enhance the platform
· Partner with other subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation in order to improve key page metrics
· Experience managing social media, specifically LinkedIn and Twitter
· Assist the team in developing, documenting, and improving editorial and production processes
· Collaborate with a small global team of web producers, prioritizing site updates and other activities to align with the corporate strategy and business goals, ensuring expectations are met or exceeded
And it would be great if you have experience with:
· Copywriting for digital mediums
· Extensive content management system experience (Drupal experience a big plus)
· A strong understanding of current web technologies (e.g. Agile development, responsive design, SEO, HTML, CSS, Javascript, JQuery)
· Experience developing digital destinations with a lead conversion or revenue focus
· Experience in B2B brand marketing support, SaaS marketing preferred
· Proficient knowledge of Google Analytics and project management platforms such as Jira and Asana
· Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done
· Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
· Excellent quantitative and analytical skills with a passion for constant improvement
· Ability to balance prioritization, planning, execution and agility in a fast-paced environment
· Experience in a results-driven digital marketing role