Product Owner, oneAudi Digital Dealer
Role Summary:
• Leads Audi North American Region (NAR) activities related to oneAudi Digital Dealership (oADD) development
• Collaboration with Audi AG to develop digital features and tools that can be used not only in in the US & CA but in markets across the globe
• Steer the oADD development plan to help Audi AG create a benchmark digital dealership shopping experience
• Create a premium customer journey, responsible for digital customer facing features for Audi in collaboration with the OneAudi AG team.
• Driving brand excitement while providing key and easy to access vehicle information in an easily mobile, easily engaging way are key to success.
• Develop the roadmap, lead the agency work groups and development teams and manage the execution of the deliverables
• Work with the cross functional teams, in line with the project portfolio team, as well as the steering of different parties and vendors to successfully implement the road map
Key Activities:
• Drive development to deliver the oADD strategy, for both desktop and mobile website enabling a premium customer journey.
• Engage and inform management and stakeholders of developments
• Manage timelines, budgets and quality of defined projects together with the crossfunctional team, agencies and Audi headquarters
• Transforming the digital experience into a personalized sales channel by taking a customer centric perspective
• Steer cross-functional teams and define the needs of a seamless user experience and find solutions with the IT department (backend systems and data integration)
• Manage and steer the digital agency in terms of output, timeline and budget
• Work closely and collaboratively with our AG colleagues in support of all oADD development efforts.
Maintains key information regarding market development, competitive strategies and emerging business models
• Collects all market-relevant information regarding competitor offerings, strategies and partnerships
• Outlines related conclusions for Audi strategy based on those facts
• Provides regular updates on oADD development to top management