As a critical member of the Digital team, the Creative Strategist will be dedicated to strategy, production and deployment of content campaigns for internal business units in support of the client’s Branded Content Studio.
Responsibilities:Develop unique, best-in-class, and innovative content campaigns that meet stakeholder KPIs and business goalsCraft pitches and present ideas and creative concepts to senior leadersManage the creative deployment and production of content campaigns (articles, custom destinations, videos, webinars, etc.). This includes editing content, providing creative direction to designers and writers, and developing concepts and copy as neededLead the creative strategy for internal studio projects, ensuring that projects are completed on time and are held to high creative standardsCultivate close relationships across the digital team with key groups such as SEO, UX, analytics and audience development
Recommended Experience:Bachelor’s degree plus 2-4 years of professional experienceExperience working in a brand studio or at an agencyA portfolio of campaigns and/or personal writing/editing projectsExceptional project and time management skillsExperience managing outside contributors and vendorsGreat presentation and communication skills in dealing with clientsUnderstanding of social media and other promotion and distribution strategies is a plus