| Responsibility | •Collaborate with Moments & Lifecycle leads, Product Marketing and Windows teams to ideate and align on marketing strategy and tactics for Windows 10 In-product channel. |
| •Partner closely (and ongoing) with Product Marketing to understand business priorities and key moments to fuel channel actions. Share visibility of tactics and results. |
| •Partners closely (and ongoing) with Window In-Product team to understand channel prioritization process, leverage their expertise and share gaming business priorities to ideate campaigns across the channel surfaces. Partner to drive test & learn. |
| •Drive process with internal stakeholders to set prioritization, design campaigns, align with key partners, collect creative assets, manage localization, submit campaigns, ensure proper implementation, and collect analytics for campaign performance review and improvement. |
| •Share campaign reporting with partners and leadership team. |
| •Identify, escalate, communicate, and resolve campaign issues and blockers. |
| •Collaborate with partners on improvement and optimization of current processes, and development of new processes as needed. |
| Mandatory Technical/functional skills | •Robust analytical skills. |
| •Proactivity and ability to drive progress independently and with limited direction. |
| •Ability to learn fast. |
| •Strong ability to influence without authority. |
| •Ability to handle stakeholders contradicting opinions and drive consensus. |
| •Collaborative working style. |
| •Strong project management skills. |
| Desirable Technical/Functional Skills | •Windows In-product marketing experience strongly preferred. |
| •Experience on CRM or Loyalty Marketing. |
| •Experience managing digital marketing campaigns on channels like email, mobile and social. |
| •Experience designing and managing customer lifecycle campaigns and strategy. |
| •Experience working in highly matrixial organizations. |
| •Previous experience in Xbox or Windows marketing channels preferred. |
| •Gaming industry experience preferred but not required. |
| •Experience managing or working with several sources of data analytics to derive insights and make sense of it for decision making. |
| Good To Have skills | CRM Functional Marketing Processes |