Job Description :
Launch Your Career with Cook Systems
Ready to elevate your career? Cook Systems, a certified veteran owned IT consulting firm, has been transforming businesses and careers since 1990. Whether you're aiming to work with a Fortune 500 company or a small business, we've got you covered.
Our core values: integrity, investment, and innovation drive everything we do, ensuring you grow and succeed in a dynamic, supportive environment. We understand the importance of work life balance and personal growth. Our cutting edge IT consulting partners and FastTrack talent program are designed to help you excel.
Join our forward thinking team where excellence and creativity are valued every day. Check out what our associates have to say on Glassdoor. Ready to take your career to new heights? Cook Systems is where your journey to success begins!
Contractor ? Liaison, One Time Giving
Memphis, TN (onsite)
6 months plus
Within the Direct Response division, this contractor will collaborate closely with the Campaign Activation, Creative & Content, Audience Architecture, and Integrated Solutions teams to support the documentation, buildout, and execution of mail campaigns.
This role is responsible for both strategic and tactical execution of day-to-day activities that drive revenue generation, campaign execution, performance analysis, expense management, and trend evaluation for National Direct Marketing?s cultivation and retention programs. Drawing upon expertise in data analytics, direct marketing techniques, industry trends, and best practices, this individual ensures that revenue and donor objectives are met. The role contributes directly to the development and implementation of integrated, multi-channel strategies designed to raise more than $380 million in gross revenue, enhance donor experience, and elevate brand engagement. It requires ongoing collaboration with cross-divisional teams, external vendors, and consultants to ensure alignment with NDM and the organization?s strategic plan.
Essential Job Functions:
Integrated Campaign Strategy & Management:
Applies a high degree of concentration and autonomy to manage the development of integrated, multi-channel direct marketing plans for assigned cultivation and retention programs.
Ensures both short- and long-term revenue objectives are met by developing, recommending, and implementing strategies that maximize revenue and growth.
Oversees the development of national-scale campaigns aligned with NDM and ALSAC?s strategic initiatives and responsible for generating more than $380 million in gross revenue.
Ensures donor-centric strategy and cohesive application of marketing plans across all channels, including direct mail, online, and multimedia.
Budgeting, Analytics & Performance Evaluation
Assists the Director with annual program budget development by performing detailed analysis of recent and historical results.
Conducts ongoing assessment of revenue and expense outcomes, including the creation of NDM?s aggregate campaign performance report, to inform leadership of trends, results, and projections.
Monitors and analyzes effectiveness of new and existing strategies, leveraging historical data and future forecasts to recommend optimizations that enhance targeting, fundraising performance, and donor engagement.
Cross-Functional Collaboration:
Partners with NDM Creative, Content, Segmentation, and Analytics teams to ensure audience selection, messaging, and creative offers align with overarching strategy.
Maintains strong partnerships across internal stakeholders and external vendors to develop, document, communicate, implement, and evaluate strategic approaches for new and existing campaigns.
Provides clear direction to internal and external partners regarding campaign objectives, goals, and tactics to maintain timelines, achieve goals, and support donor experience.
Quality Assurance & Compliance:
Reviews and signs off on hundreds of direct marketing campaign materials?traditional and nontraditional?resulting in more than 200 million direct marketing donor impressions.
Ensures compliance with bank and USPS guidelines and adheres to organizational message and graphic standards.
Requires accuracy, attention to detail, and color perception.
Project Leadership & Problem Solving:
Negotiates priorities and timelines diplomatically while maintaining composure and quality under pressure.
Applies strong problem-solving skills and develops innovative solutions to overcome challenges.
Ensures expenses remain aligned with program budgets, evaluates cost efficiency, and researches cost-saving measures to maximize ROI.
Approves print quantities and pricing to ensure expenses align with budget prior to production sign-off.
Supports key organizational initiatives and serves as a subject matter expert in direct marketing strategy for fundraising partners as needed.
Implements new program strategies as defined by NDM senior leadership.
Requirements:
Technical & Professional Skills
Thorough knowledge of direct marketing best practices and brand integrity standards.
Experience with emerging marketing platforms and channels, including digital, social, mobile, and interactive.
Strong attention to detail and demonstrated experience in strategic development.
Excellent written and verbal communication skills with the ability to convey complex information clearly.
Strong understanding of English grammar, rhetorical tools used in marketing communications, and general purchasing/inventory concepts.
High proficiency in PowerPoint and Excel.
Strong understanding of direct marketing or integrated marketing principles.
Experience & Education:
Bachelor?s degree preferred.
3?5 years of experience in Marketing, Communications, or a related field.
Cognitive & Workstyle Requirements:
Requires sustained concentration approximately 80% of the time to coordinate complex integrated marketing plans.
Ability to maintain mental effort and manage multiple aspects of work with limited opportunity to shift focus.
Proven experience working cross-functionally in high-performance environments.
Ability to partner with multiple teams simultaneously and translate priorities, needs, and constraints across groups.
Skilled in informal project management including:
Managing timelines and milestones
Tracking deliverables and dependencies
Ensuring project closeout
Identifying risks early and escalating appropriately
Documenting and standardizing processes
Additional recruitment details:
Top Skills:
Very strong PowerPoint and Excel skills
Strong understanding of direct marketing or integrated marketing
Experience successfully working cross-functionally
Partner with multiple teams simultaneously
Translate needs, priorities, and constraints between groups
Keep work aligned without owning the workstreams themselves
Ideal Candidate Profile:
Background in a marketing or advertising agency field
Highly organized and detail-oriented
Comfortable managing ambiguity
Proactive follow-through without needing authority
High emotional intelligence
Confident but non-aggressive leadership style
Comfortable pushing when needed?and knowing when not to
Process-oriented thinker
Why Work with Us
Benefits
At Cook Systems, we don't just offer jobs we build futures. Our team is the heart of everything we do, and we're committed to supporting you with benefits that go beyond the basics. We want you to feel secure, valued, and empowered from the very beginning of your journey with us. When you join Cook Systems, here's what you can look forward to:
Your Health, Your Way: Choose from two comprehensive medical plans through Blue Cross Blue Shield, complete with dental and vision coverage. With access to one of the nation's largest networks, you'll get the care you need for yourself and your family wherever life takes you.
Peace of Mind, Every Step of the Way: Protect what matters most with life, critical illness, and accident insurance through Unum. Because your loved ones deserve security no matter what the future holds.
Flexibility for Life's Needs: Save money and plan ahead with a Flexible Spending Account and Daycare FSA through Navia, helping you manage healthcare and dependent care expenses on your terms.
Bridging the Gaps: Unexpected costs? No problem. Our Health Gap Insurance through Sunlife helps ensure you're covered when it counts.
Your Future Starts Now: Dream big with our 401(k) retirement plan through The Standard. After just six months, you will be eligible to participate, because your future deserves a strong foundation.
At Cook Systems, you're not just another employee you're family. Here, your ideas matter, your contributions shine, and your career will thrive. Together, we innovate, grow, and celebrate success every step of the way. Are you ready to be part of something bigger? Let's build the future together at Cook Systems.