Primary Responsibilities:
Strategy/Discovery:
· Perform market assessments and create an in-depth understanding of user needs by persona to ensure appropriate direction of impacted products. Assess competitive landscape and determine the most efficient course of action to achieve goals.
· Conduct problem discovery activities, both qualitative and quantitative, to understand user pain points and determine opportunities for new solutions.
· Establish concise value statements, objectives, and key results for product initiatives that will guide the organization and delivery teams in measuring success.
Planning:
· Create and maintain product vision and roadmap, including development of go-to-market strategy and value-proposition messaging. Provide relevant, timely and easily consumable updates to all internal and external audiences.
· Manage the full product lifecycle to ensure that the needs of internal and external customers are met.
· Coordinate in-market tests, experiments, pilots, and product launches to support in-flight data initiatives.
Development:
· Build an effective partnership between Product & Engineering, collaborating with Product, User Experience, Engineering, and Architecture teams to execute work.
· Serve as the "voice of the customer” to the team and delivery stream by representing and reinforcing the customer's perspective throughout product realization cycles.
· Provide clear direction to delivery teams on defined product priorities and schedules, in collaboration with product leads and the release train cores
· Ensure delivery of value-added functionality to users by partnering with Engineering to build solutions.
Relationship Management & Client Engagement:
· Partner with product managers, business stakeholders to understand needs, create alignment, and gain adoption of new functionality to solve their needs.
· Lead change management and training endeavors necessary to launch and propagate use of a product to its customers.
· Identify communication and relationship needs of stakeholder groups, translating engagement strategies into specific activities and deliverables.
· Facilitate open communication and discussion between stakeholders, acting as a single point of contact. Conduct informed feedback loops to assess and promote understanding.
· Negotiate solutions between parties effectively and for the best of Cox Automotive; be autonomous and make decisions without oversight when appropriate
Innovation & Evaluation:
· Assess product performance against KPIs (Key Performance Indicators) and adjust to improve performance; create and deliver thoughtful information to influence key market constituents.
· Manage innovative ideas and a pipeline to prototype on them. Encourage and facilitate communication and open flow of creative ideas between interested parties and the set-up of innovation efforts related to the product.
Qualifications:
Required Knowledge, Experience & Education:
- Bachelor's Degree in Business, Marketing, Engineering, Communications, or related field; Masters degree preferred
- 7+ years experience in product development; or equivalent combination of education and work-related experience.
- Proficiency in Human Centered Design principles and Design Thinking techniques, including LUMA methods
- Proficiency in Salesforce platform capabilities, including demonstrated experience with designing, implementing, and advocating for solutions utilizing the Salesforce platform
- Requires and applies comprehensive knowledge of business, product maturity and performance, and industry principles, practices, and procedures.
- Working knowledge for SAFe (Scaled Agile Framework) Agile Methodology.
- Actively seeks out new knowledge for own personal development and the mentoring or coaching of others.
- Develops a wide breadth of knowledge across industry or business.
- Applies knowledge to help to define the standards which others will apply.
- Working experience in design, development, and implementation of product plans.
- Working experience in full product lifecycle methodologies.
- Working experience in creating, prioritizing, and recommending epics and features.
- Working experience in in conducting competitive research and analysis.
- Working experience in identifying KPI's and other analytics to measure product value.
- Working experience with executive presentations.
- Working experience in a collaborative, cross-functional, and complex team environment
- Certifications: (Salesforce Certified Administrator; Certified Sales Cloud Consultant; Certified Force.com Platform App Builder).