Job Title: Market Research and Data Analyst
Location: New York
Duration: Full-time
Responsibilities:
? Provides support for the product marketing function through research and analyze competitor
trends to inform product and marketing teams to provide hard data for strategic business
decisions.
? Support account specific sales trends analysis to increase key retailers' business
? Compile and analyze reporting voice of customer data to provide customer feedback for product
development and quality control.
? Assist in primary research projects including focus groups and in-depth interviews to provide
guidance for future product development or inform strategy to marketing and sales teams.
? Draft, program and analyze surveys for registered customers to provide feedback to product
teams for future product development as well as uncover any trends to assist in marketing
activity or future product launches.
? Utilize current resources to provide insights to help strategy on marketing and sales initiatives.
Qualifications:
? Bachelor's degree required (marketing, economics, statistics) plus 3-5 years relative
experience.
? High level of Business Acumen required
? Advanced MS Excel experience required (pivot tables, vLookups, etc.)
? Proficient in SQL
? Experience with Python a Plus
? BI Tool Experience (Tableau, Looker etc.)
? Excellent written and oral communication skills required.
? Previous experience in drafting and coding surveys is a plus
? Excellent Presentation Skills
? Ability to manage multiple projects prioritizing and time allocation.
? Possesses strong statistical, critical thinking and analytical skills.
? Sound decision making, high accuracy and solid task prioritization skills are a must.
? Understanding the basics of photography/videography is not required, but is a plus
? Occasional travel may be required