Job Description :

My name is Vishal and I''m a Recruiter at iTech Solutions, Inc., an Information Technology and Professional Services Consulting and Staffing company. I am contacting you because you are an experienced professional who appears to be interested in investigating the current job market and job opportunities. We currently have an opportunity with one of our direct clients that you might be interested in.

Title: Digital Marketing Lead Analyst
Location: Bloomfield, CT
Expected Duration: 6 Months
Job Ref ID: 21-02646

Job Description:

Digital Marketing Lead Analyst

Global B2B Marketing Analytics within the Global Data & Analytics team is looking for an exceptional Lead Analyst who will be able to leverage data to build models and perform analysis to deliver effective marketing spend recommendations and analysis.
This role will be responsible for leading and performing a wide variety of analysis work for marketing and data stakeholders.
Projects will include in-depth work in areas such as segmentation, analysis, list building, model building, model training and model execution.
This role is focused on partnering closely with internal stakeholders. This starts from understanding and interpreting business requirements to develop the right approach and analytical tools to meet stakeholders'' needs.
This role involves influencing stakeholders and leaders as to the best analytical approach to solve specific marketing analytics problems.
This role requires a product management mindset to work backward from stakeholder needs to delight stakeholders at all levels of organization and with varying degrees of analytical focus.
Candidates must possess excellent analytical and technical skills coupled with the ability to quickly learn new technologies and analytical approaches.
Ability to craft recommendations for IT and Data Engineers to build infrastructure and data solutions to support analytics needs.
Candidates must have a successful track record of working in environments with disparate sources of data and must work well independently and in team settings.
Candidates must have and develop subject matter expertise in existing and emerging marketing and analytics best practices.
Skills: Ideal candidates will possess:
3-5 years analytics experience; marketing analytics experience strongly preferred Hands-on AWS experience; relevant AWS certifications a plus
1 year''s data mining experience
Demonstrated track record of successfully delivering analytical projects Strong data analysis skills Demonstrated ability to automate and improve existing analytical processes Ability to work in a high-performance business environment Analytic capability with familiarity of emerging data analytics technologies and approaches Excellent communication skills to influence and collaborate with vendors, team members and stakeholders Proactive in achieving results Strong project management skills Ability to multi-task and work well under pressure High achievement drive Experience in some of the following technologies/environments (SAS EG & SQL, Python, R, Hadoop, and AWS) a plus Experience in health care a plus
Bachelor in business, engineering, math or other technical discipline or relevant work experience

Client : Cigna Healthcare


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