Job Description :
Minimum of 5+ years of relevant SEO experience required, SEO at large e-commerce organization or a well-known marketing agency a big plus.
Very strong analytical ability, read SEO reports to get insights and find new opportunities.
Familiarity with Major SEO tools (e.g. SEMRush, Google Analytics, Google Search Console, Deepcrawl, Moz, Ahrefs, BrightEdge, STAT, ScreamingFrog, Searchmetrics
Functional knowledge of HTML, CSS, JavaScript.
Experience designing SEO performance reports.
Experience working with SEO web developers.
Experience working with UX designers, a plus.
Experience with creation and/or execution of SEO strategies.
Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project development, timelines, and results
Collaborate on client strategy and goal definition for success
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Strong understanding of Search Engine Optimization (SEO) life cycle - On Page Basics like Meta Tags, Website Interlinking, Breadcrumbs, URL Optimization, Image Optimization, Off Page - Links from High Domain authority websites, Guest Blogging, Image Sharing, Link Analysis to track spamming, Keyword Research & Tracking to find new scopes
Provide competitor backlink analysis and suggest recommendations for internal and external linking along with ensuring outreach execution.
Operational
1. Technical Analysis: Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations. Also enable the execution of optimization plans with the team leader and project managers.
2. On Page Optimization: Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization. Also enable the execution of optimization plans with the team leader and project managers.
3. Content Strategy: With keyword research as the fundamental input conduct a deep dive on site content to contribute to a content strategy. The strategy needs to provide keyword to page mapping, identify content gaps and suggestions in the form of content calendars for both on and off the site. Also enable the execution of optimization plans with the team leader and project managers.
4. Off page: Conduct in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal. Also enable the execution of optimization plans with the team leader and project managers.
5. SEO Analytics: Conduct data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards. Provide SEO insights on the client deliverables.