Job Description :
Growth Marketing Event Coordinator
Location: Remote – All Locations (must work MST time zone)
Manager Location: Scottsdale, AZ
Schedule: Mon-Fri, 8am-5pm
Possibility to extend or convert: Yes / Yes
Contract length: 6 months plus
Interview process: 3 – 30 min Zoom interviews

Special Needs: See JD
What you''ll get to do.
We are looking for a Senior Marketing Manager to support marketing strategy for the Websites customer segment. In this role you will assist with building marketing plans (audience, budget, metrics, channels) that drive demand for GoDaddy Websites + Marketing and Managed WordPress offerings. The position is strategic, but also executional as necessary. The successful candidate possesses sharp business and ecosystem acumen, is results oriented and works collaboratively in a fast-paced environment. You are data driven and a curious learner to glean insights and tell a story based on data. You thrive in an ever changing, dynamic environment and lead cross functional teams in highly matrixed organization.

Responsibilities:
Assist with the creation and execution of marketing strategy, deliver on OKRs, and monitor investments to deliver strong business results
Manage a portfolio of marketing programs including landing pages, social, OLV, paid search, mobile, affiliate, database and email marketing, to drive product engagement and reach ambitious revenue targets
Understand marketing channels and eco-system, the marketing funnel and optimize to deliver growth
Apply qualitative and quantitative research methods along with rigorous A/B testing to arrive at a strong hypothesis that will advance the business.
Join forces across teams to ensure proper campaign attribution and optimize marketing mix for key segments.
Leads forecasting and planning efforts in order to deliver against business strategies
Proactively identify research needs to understand customers more intimately in order to deliver business results. Effectively segment customers to drive marketing strategy. Ensure broad marketing strategies and tactics incorporate customer, community and market insights.
Your experience should include.
10+ years of marketing experience across tech enabled consumer products, consulting, CPG or multi-sided global marketplaces. MBA preferred but not required.
Successfully built and shaped the planning and execution of multiple, complex marketing programs, e.g., experimentation, ROI monitoring, incrementality testing
Deep analytics background and a high degree of proficiency with rigorous data tools. Data-driven decision making within imperfect or incomplete information environments
Strong ability to develop creative briefs to inform creative execution for marketing strategies. Review, provide feedback and approvals in the creative development process.
Strong leadership presence and ability to lead directly and through influence to drive execution of strategy in a global organization with competing priorities
Knowledge of paid and funnel tracking platforms (e.g. Facebook Ad Manager, Google AdWords, Google Analytics 360, etc
             

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