Job Title: Google Data Analytics Engineer
Work Location
Phoenix, AZ OR Charlotte, NC
Job Description:
Job Responsibilities:
Developing comprehensive site tagging & tracking data capture strategies using URL query params, UTM,etc. that help aligns with the marketing teams objectives and measurement goals
Administer the digital analytics tool (Google Analytics) and Tag manager tool (GTM)
Setup and manage Profiles, audience, Events, Conversions, custom attributes/parameters in google analytics /GA4 and help design advanced measurement & tracking for cross channel campaign execution
Use web analytics platforms and reporting tools to provide timely integrated reports/dashboards to internal stakeholders to drive tactical programs and inform the optimization of paid search (PPC) ,Display Media Advertising & Social campaigns.
Must have experience working with digital marketing data: Google Analytics/GA4, media, CM360 /ad server click and conversion tracking log data
Writing code and unit tests, automation, code reviews and testing
Deploying to production and dev ops
Work with product managers to prioritize features for ongoing sprints and manage a list of technical requirements based on industry trends, new technologies, known defects, and issues.
Manage your own time and work well both independently and as part of a team.
Quickly generate and update proof of concepts for testing and team feedback Embrace emerging standards while promoting best practices.
Experience in the banking domain is a plus .
Key Skills:
Experience working site analytics and tagging tools like Google Analytics/GA4 & Google Tag Manager or similar other tools in the industry
Hands-on experience in implementing click tags, conversion tags/pixel & campaign tracking URLs, URL query parameter, UTM parameter tracking methods, and troubleshooting site analytics reporting issues
Experience on Scripting (Java scripting, HTML, Python, types) and writing macros
Knowledge of CRM, Web Analytics, Tag Management (server-side vs client side), Google SearchAds360 type Marketing Automation tools; & any data visualization tools