Job Description :
Client: Bristol-Myers Squibb / 2 roles open Duration: 12+ months Interview: Phone Key Responsibilities: PREFERENCE TO PRIOR PHARMA DOMAIN EXPERIENCE Serves as a dedicated digital engagement point-of-contact for a market, therapeutic area, or brand, their digital agencies and leads cross-functional matrix teams teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics Collaborates with business leads and WCC counterparts (e.g., field, meetings/congress, patient engagement partners) on channel-agnostic campaign/tactic strategy and provides input on the development of functional plans Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs. Coordinates with Capabilities, Digital Production, and rest of WEPCC teams on the following activities: Prioritization of campaigns and tactics Definition of campaign/tactic success (e.g. development of metrics plan) Evaluation and optimization of tactics Driving tactical plan to accomplish KPI and business objectives Provides digital expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertise Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics/analytics Identifies long-term process needs of the business partners focused on digital capabilities and develops/executes a plan to address these. Identify opportunities for synergies and collaboration within and across markets within a therapeutic area Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables Partner with content strategy team and production to provide early insight into cross-market material creation to drive content/asset re-use. Deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production team Provide budget recommendations and estimates for digital plan tactics Monitor, manage and provide regular updates on campaign/project financials Partner closely with Production to provide direction and support to project teams and implement changes when needed in order to achieve project objectives Monitor project status and budget and provide regular reporting on progress, challenges, and solutions Collaborate with other Engagement/Planning teams to enable consistency and best practice sharing across the enterprise Identify business process and capability improvement opportunities aligned to the needs of the business/customers Conducts multi-channel briefings for senior management and external representatives