Job Description :

5+ years of experience focused on digital analytics (digital data)
Digtal measurement strategy / digital strategy / measureing digital platforms
Web analytics
Data visualization using BI tools (any) – PowerBI preferred (any BI tools will be okay like Tableau, mircostrategy, Sprinklr, etc.
Paid Media (advertising = ads), media and advertising data, etc.
Must know what type of data need to be provided to make media buy decisions
Must know HOW advertising / paid media is bought
Paid media, paid social, paid ads, etc.
Multichannel and/or omnichannel
Digital Analytics tools: Google Analytics is currently used at AZ. Will also consider other Analytics tools like Adobe Analytics, Omniture, etc
VERY nice-to-have: pharma industry, healthcare industry or any type of regulated industry


NOTE FROM HIRING MANAGER: According to the manager it is very common for folks to have Digital Analytics or Web experience. That is still required but as important is the understanding of Media and Advertising Data. As this industry is highly regulated it is most important to understand how they buy their advertising as there are the least regulations in this space (i.e. they have the most flexibility in Ads over what is allowed on their websites.

Work Description:

The Digital Analytics Lead serves as the expert in designing, implementing and reporting of analytics and measurement plans that evaluate the digital marketing activities associated with strategic multi-channel/omnichannel programmes. This role provides expertise in measuring digital programs across multiple channels, and works in partnership with many teams across the organization to define an analytics approach that will provide the key results defined in those measurement plans (called Objectives & Key Results (OKR.

The Digital Analytics Lead works as part of extended agile marketing teams to assist in development of digital marketing programs via review of digital metrics as leading indicators and provides insight into opportunities to implement changes. Works in partnership with the Insights and Analytics group (I&A) to develop advanced analytics plans and A/B testing scenarios. Assists in analysis of market data to identify key segment drivers and interfaces with reporting infrastructure including onshore and offshore data scientists to ensure delivery and integrity of the reporting.

Responsibilities will include providing guidance and expertise to internal stakeholders on digital media analytics, transforming business goals into measurable KPIs, supporting the development of statistical analysis on digital marketing activities, and supporting ad hoc requests. Analytic engagements can include (but are not limited to) campaign measurement, digital customer segmentation, customer journey analytics and digital activity analytics (website, mobile, app and social media We are looking for an analytical thinker who can define problems, extract key information from data and develop, test and verify solutions. The successful candidate must have a passion for problem-solving, be delivery focused, eager to learn and apply new skills, technically savvy, and an exceptional communicator.

Major Responsibilities:

Engage in and assist development of Objectives & Key Results (OKR) associated with customer-centric programmes and omnichannel initiatives.
Define plan to measure and optimize the business impact of digital engagements and customer experiences through analysis of available data and use of advanced analytics.
Lead design, execution, and delivery of insights for project teams to incorporate into their design and optimization of digital programmes.
Identify innovative analytics techniques, tools, and processes, for enterprise- and global-level initiatives.
Lead rapid-prototyping of new analytics capabilities focused on assessing use case viability and gauging potential business impact.
Establish, document and scale digital and customer analytics capabilities and to help guide commercial execution strategy.
Develop and communicate actionable recommendations for decision makers.
Keep up-to-date with the latest approaches and advances in data science and evaluate external data assets as required.

Required Skills:

Degree in Mathematics, Analytics, Data Science, Marketing, Advertising or Computing.
Minimum 5 years of experience with multichannel marketing/digital analytics, ideally in a pharmaceutical, agency or other commercial life science environment.
Hands on experience with web, search and social analytics software - Google Analytics, Adobe Analytics/Omniture, Sprinklr or similar tools.
Ability to manipulate and visualize large and complex data sets to effectively communicate insights and opportunities.
Experience with customer journey analytics, including touchpoint/pathway analysis, conversion analysis and customer segmentation.
Experience with BI and data visualization – PowerBI (preferred), MicroStrategy, Tableau or similar tools.
Experience with agile principles and scrum delivery models (Preferred
Aility to explain complex methods and techniques succinctly to a non-technical audience.
Project delivery and business analysis experience (Preferred
Good communication skills and facilitation skills with the ability to work with others to achieve objectives.
Occasional travel may be required.

Required Background:

Solid understanding of the fundamentals of digital marketing and advertising.
Strong leadership and interpersonal skills with demonstrated ability to work collaboratively with a significant number of business leaders and cross-functional business partners.
Strong communication and influencing skills with demonstrated ability to develop and effectively present succinct, compelling reviews of independently developed analyses infused with insight and business implications/actions to be considered.

Preferred Background:

Working knowledge of statistical analytics approaches, such as multiple and logistic regression, decision trees and hypothesis testing, within the context of digital marketing.
Strong organizational skills and time management; ability to manage diverse range of simultaneous projects.