Job Description :
Content Strategist for the State of Connecticut
Location: Hartford CT
Duration: 12+ Months
Client: CT DAS

The Content Strategist will work closely with our cross-functional project team focused in building and improving the State of Connecticut’s digital government services. The Content Strategist will support the mission by creating content for websites, blogs, articles, product descriptions, and social media. An ideal candidate should be a talented and knowledgeable writer with fresh, creative ideas, and an excellent eye for detail.
You will need to show a deep understanding of our audience and how your content will address their needs. In addition to knowing how to write for both broad and specific audiences, the candidate will also need to utilize content marketing tactics, SEO skills, and an ability to work in an Agile environment.
Experiences Required for This Role
Content Writing – At least 3 years of measurable experience in the following:
Developing a content strategy that guides the creation of clear and well-structured content for the product or service
Planning for the discovery, structure, process, creation, delivery, governance, and archiving of content
Aligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Conducting in-depth research on industry-related topics in order to develop original content and optimize current content
Developing content for blogs, articles, product descriptions, social media, and the company website
Implementing core content goals that will capture attention and promote engagement from the target audience
Repurposing content in new ways to reach new audiences through multiple channels
Assisting the marketing team in developing content for advertising, social media, and email campaigns
Proofreading content for errors and inconsistencies
Developing content using the best-practice principles of digital content design
SEO and analytics – At least 3 years of experience with the following:
Conducting keyword research and using SEO best practices to increase SERP results and build traffic to content
Creating headlines and body copy that utilize data from keyword research to help capture audiences
Discovering and developing proper KPIs and implementing ways to measure content success
Using research and analytics data to make sure content is meeting user needs
Content Optimization and Governance – At least 3 years of experience and use cases with the following:
Identifying customers’ needs and recommending new content to address gaps in our current content
Optimizing and categorizing content to align with an information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content to reflect how users like to engage with online material and address how they access material through different devices
Setting up governance models that support the maintenance of content after publishing
Maintaining content to ensure it’s discoverable, relevant, and always updated

Knowledge, Skills, and Ability
Content Strategy
Knowledge of content management systems
Excellent writing and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence
Performance in Complex Situations
Ability to distill complex concepts into simple ideas
Exceptional verbal and written communication skills
Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
Comfort in blazing a path through an ambiguous work environment
Prioritization, organization, and triage in an independent environment
Team Player
Supporting teammates’ skills and behaviors development and delivery
Communication and collaboration with state-wide partners
Creative and analytical thinking with strong problem-solving skills
Judgement in dealing effectively and diplomatically with government staff
Ability to maintain strict confidentiality

Preferred Skills & Qualifications
Other Desirable Skills
Bachelor's degree in Communications, Marketing, English, Journalism, or related field
3 years of content writing or copywriting experience for a company or institution in a full-time role with defined project-driven goals
Experience creating and managing content for customer-facing tools such as chatbots, helpdesk services, and knowledge base/FAQs
A portfolio of published online content
Industry certification in a field-related discipline
1 year of customer relationship management platforms such as Salesforce
1 year of web content management platforms such as Sitecore

Client : State of Connecticut