| CRM Functional Marketing Processes |
| CRM Functional CRM Analytics |
| Technical/Functional Skills -MUST HAVE SKILLS | Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly |
| •5+ years of campaign management skills, ability to multitask effectively, and work cross-functionally |
| •3+ years of experience with A e Experience Manager |
| •3+ years of experience with A e Campaign Standard |
| •Experience as a project manager in an agile project environment |
| •Content / HTML experience – Content Testing and QA |
| •Ability to thrive in a fast-paced, fluid environment |
| •Intermediate MS Excel |
| •Ability to multi-task and manage stakeholders within a dynamic business environment |
| •Extremely detail-oriented approach with strong analytical skills |
| •Extensive understanding of digital marketing business practices |
| •Knowledge of end-to-end campaign management processes |
| •Excellent technical & analytical skills with strong business acumen |
| •Previous experience working with Microsoft will be an added advantage |
| •Passion to drive improvement in the overall customer experience |
| •Experience working across multiple agencies/stakeholders and teams |
| •Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting |
| •Familiar with project management tracking tools like, Azure Dev Ops, MS Projects, Jira, etc. |
| •Experience with JS desired but not required |
| Roles & Responsibilities | • co-ordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing. |
| • Coordinate with various teams including design, editorial and client to create a cohesive marketing calendar. |
| •Ability to perform and support all marketing campaign efforts including segmentation, HTML production/testing and quality assuance of all outbound campaigns across email. |
| •Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes. |
| •Track ongoing progress of projects and deliver timely updates to clients. |
| •Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively |
| •Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed. |
| •Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing |
| •Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns. |
| •Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation |