Infoways
Trenton, NJ
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Job Description :
  • Understanding of Current Analytics
  • Understanding Current TMS rules and JS code
  • Creation of TechSpec
  • Review TMS Configuration
  • Updating /Creation of Tags and Data element  according to AA
  • Reports Suites changes for new and update variable
  • Remove unnesscary GA reports
  • Resolve issues raised during QA & UAT
  • Updation of Document
  • Validate at Page level
  • Create Page mapping Sheet
  • Train Business user

 

RESONSIBILTIES -

 

  • Providing technical and business advisory in defining measurement & reporting KPI frameworks.
  • Creating Analytics Related documents such as BRD, SDR and TechSpec
  • Integrating Web analytics with A e Products like AEM, A e target etc.
  • Integrate Web analytics using tag management tool such as A e Launch, Tealium etc.
  • Creating rules and data element using JS, data layer or DOM
  • Create Report Suites and configure eVars and Props.
  • Injecting offline data into web analytics using data sources
  • Flowing web analytics data to other systems
  • Provide consulting services to review and propose recommendations on Analytics Best Practices , roadmap.
  • Design and develop customized solutions and implementation strategies across web and mobile apps – iOS, Android.
  • Generate customized data collection code and assist with its implementation using tag management launch and deployment.
  • Perform quality checks to ensure that the implementation is best in-class and as per industry standards.
  • Support client's developers and third parties throughout the implementation process.
  • Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
  • Perform regular analysis that identifies actionable marketing insights, marketing influenced revenue opportunities and functional cost-savings.
  • Creating different reports such as fallout, funnel etc.
  • Creating Advance analysis repots such as cohort report, anomaly detection , contribution analysis "
  • California  "
             

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