KAYGEN INC
Irvine, CA
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Job Description :
Requisition Title
Web Analytics Analyst – Adobe Analytics-Special Exception Template- Technical

Description
4 month contract to hire

Experian is looking for a talented web analyst to join the global web analytics team. You will be responsible analyzing and reporting on the performance of Experian’s global web properties through use of our corporate standard web analytics platform, Adobe Analytics (Omniture

The Web Analytics Analyst will perform data collection and analysis to understand how site visitors engage with our websites, thereby helping drive higher conversion and revenue.
Key responsibilities
Implement Adobe Analytics (Omniture), including page tags, conversion tracking, custom events, and ecommerce tracking.
Manage tag migration program from legacy code to new tag management system (DTM
Help define and maintain the company’s global standards for web analytics reporting.
Work with web analytics team and global teams to establish and enforce global tagging standards.
Understand business users’ needs and translate them to technical requirements for deploying new tracking functionality.
QA and testing of new tracking features/implementations.
Provide analytics insight and expertise covering a variety of digital channels including, mobile, search (paid and organic), display, social, and email.
Produce monthly marketing dashboards and reports for a variety of business units and products.
Identify optimization strategies to maximize conversion and revenue.
Analyze web performance through use of visitor segmentation and marketing attribution.
Create custom reports and dashboards on an ad hoc basis.

Qualifications
Highly proficient in the use of Adobe Analytics (Omniture SiteCatalyst), including technical implementation and ReportBuilder experience.
Dynamic Tag Manager (DTM) expertise.
Strong analytical thought process and ability to interpret findings.
Advanced Excel user, including experience using pivot tables, charts, and v-lookups.
Campaign tracking experience, particularly for paid search, display, and email campaigns.
HTML, CSS, JavaScript
             

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