Job Description :
Job Title: Senior Analyst Production Analytics
Job Location: Deerfield, IL
Job Type: Long Term Contract Position
Job Description
Responsible for performing web and app analytics to support and inform key areas of the product development lifecycle: opportunity identification, concept design, measurement strategy development, tagging implementation, A/B testing and post-launch measurement, ongoing performance reporting.
Responsibilities
Product Lifecycle Support
Partners with product managers in the concept and design phases to generate insights from tools like Adobe Analytics to inform product requirements and user experience
Partners with product managers to develop a measurement strategy for upcoming releases ad works with the rest of the analytics team to provide tagging recommendation
Partners with product managers to build dashboards in tools like Adobe Analytics and/or Power BI to measure performance of product launches
Partners with product managers to analyze results of A/B tests and make actionable recommendations based on these insights
Partners with product managers and the rest of the analytics team to set up ongoing reporting for product launches
Product Recommendations
Conducts exploratory analyses in defined product areas and/or customer journeys to uncover opportunities to develop new products, features and/or enhancements
Articulates insights to appropriate product managers and provides actionable recommendations
Partners with product managers to ensure an in-depth understanding of requirements, business context, and key business and/or user experience questions
Utilizes tools like Adobe Analytics and Power BI to generate insights and actionable recommendations
Performs root cause analyses for data discrepancies and anomalies in user engagement.
Presents findings from analyses and makes recommendations tied to business context to leadership