Job Description :
Salesforce Consultant(s) with Experience in Marketing Cloud Technical Architecture & Business Unit Configuration and Service Cloud Case Management Technical Architecture & Configuration
Marketing Cloud Position
Salesforce Marketing Cloud certified :
Evaluate short- and long-term marketing automation use cases and make recommendations on key Marketing Cloud architecture patterns to consider relative to its goals. Produce a detailed design document that outlines the implementation of Marketing Cloud and applicable features.
. Consult on Marketing Cloud sandbox and testing options and offer recommendations to consider relative to its goals. Based on preferred architecture, produce a detailed design document outlining a Marketing Cloud test plan to address email sends, tracking, automation, and other factors critical to readiness.
Provide consultation on, and if necessary configure, the data integration between Marketing Cloud and the Salesforce CRM via the Marketing Cloud Connector. Consultation will address automated data sync patterns between Marketing Cloud and Salesforce CRM, as well as segmentation, filters, lists, data extensions, campaigns, etc. Consultation must also include elements necessary for compliance (e.g., preference center, opt-out, GDPR
Produce a Marketing Cloud user roles and security permissions design document. Configure user/administrative roles and security permissions.
Configure a business unit with a selection (fewer than 20) provided journey use cases that address different contact data tools, campaign automation types, data sources and relationships, email personalization, etc. Client will provide the assets (e.g., email content, images) to support each use case. Configure standard reports and dashboards for the use cases.
Produce a deployment plan that outlines best practices for successfully deploying Salesforce Marketing Cloud email journeys. Provide services necessary to ensure successful email deployments (e.g., IP warming, the sender policy framework and authentication
Required:
At least three years’ experience in technical consulting on Salesforce Marketing Cloud platform architecture.
At least three years’ experience in successfully implementing/configuring the Enterprise Edition of Salesforce Marketing Cloud in conjunction with the Unlimited Edition of Salesforce Lightning CRM instance. Should have experience with the multi-org connector.
Experience with a Salesforce Marketing Cloud implementation model that includes a blend of Customer personnel and Staffing Firm personnel contributing to the effort.
At least three years’ experience in successfully implementing/configuring the Enterprise Edition of Salesforce Marketing Cloud in a complex and decentralized ecosystem with more than one CRM instance and overlapping audiences.
At least three years’ experience in successfully implementing/configuring Salesforce Marketing Cloud & CRM at higher-ed institutions.
Experience with the Salesforce CRM Education Data Architecture (EDA
Salesforce Marketing Cloud Consultant and Email Specialist Certifications.
Available to provide on-site service in Columbus, Ohio (although working exclusively from Columbus, Ohio, is not required