Job Description :
Location: Mettawa, IL, 60045
Duration: 12 months
Must Haves:
Data Management Platform (DMP)
Adobe Audience Manager
Segmentation
Responsibilities:
Be the ‘subject matter expert’, evangelist, and, marketing point of contact for the brand for both internal and external stakeholders to operationalize the DMP using Adobe Audience Manager against brand needs.
Be the customer information expert – learn the product inside and out, be able to answer almost any question about customer data and audience segments.
Lead standup of DMP, operationalize and facilitate utilization.
Assist in onboading 1st by leveraging various onboarding tools such as Liveramp.
Champion audience targeting practices and audience-first thinking within Marketing, provide a consultative approach to Digital Optimization and Marketing Managers responsible for brand building, engagement and acquisition campaigns.
Oversee various campaigns and their performance through the DMP
Collaborate with media partners to configure, test, and validate destinations (social, display, rich media, targeting platforms) to send segments for audience activation
Identify opportunities to scale 1st party data use and enhance audience effectiveness.
Oversee DMP segment intake process and platform permissions
Demonstrate an understanding of pharma and regulatory policies and requirements to ensure compliance with all executed tactics
Support and in some cases lead development of executive level presentation, communications and change management materials.
Qualifications:
Requires a minimum of 6+ years of progressively increasing responsibility in a product management or equivalent role managing large, complex, data activation initiatives in a multi-channel environment
Proven track record of launching successful DMP initiatives or working with DMP solutions
Strong spreadsheet and presentation skills with an exceptional ability to communicate new ideas and findings.
A good balance of analytical and creative thinking ensuring that business objectives are delivered consistently.
Prior experience building a DMP or related experience with building user profiles, data modeling, audience building, segmentation, etc.
Familiarity with big data technologies.
Understanding of software testing methodologies and software development life cycle process
In-depth knowledge of the product development and evaluation process. Exposure to Agile development a plus.
Experience developing business use cases and strategic planning
Knowledge of current web and mobile technologies, and familiarity with how the digital ecosystem is evolving
Requires strong collaboration and interpersonal skills to be effective managing through a highly matrixed organization
Skills required include business acumen, organizational assessment, creativity, interpersonal skills, and quantitative analytical abilities.
Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people
Results-oriented, self-starter with passion for user experience, technology and the internet
A strategic mindset that allows you to prioritize projects, launches, and features, and balance immediate requirements with a long-term vision
Key Stakeholders:
Brand teams including Consumer/ Patients or Health Care Professionals / Managed Care, Channel Excellence, Consumer Insights, Data & Analytics, Agency Partners for CRM, Direct, Digital
Top 3 to 5 skillsets:
Must be able to take technical information and summarize and present to non-technical audience
Must be a good requirements writer
Must have strong experience in data modeling, audience building and big data