Job Description :
Hello,
Digital Minds Technologies is one of the fastest emerging IT Solutions and Services Company headquartered in Frisco, TX.
We are currently hiring for Marketing Analytics Consultant for our customer based out of NYC, NY.
Job Title: Marketing Analytics Consultant
Location: NYC, NY
Duration: Contract to hire
Job Description:
8+ years of experience in marketing function, driving the digital marketing initiatives for consumer facing brands
Media background preferable, but any front line consumer facing company with significant digital marketing spend is okay
Should be proficient in different areas of marketing analytics (at least 3-4 of the following areas)
o Marketing mix modeling
o Campaign analytics
o Customer segmentation and profiling
o Search, Web and Social analytics
o Attribution analytics
Familiarity with Datorama and/or Adobe (Analytics, Audience Mgr, Campaign, Target) preferred. However similar tools like Redpoint, Eloqua/Blukai, Google Marketing Platform, Salesforce Marketing Cloud would be acceptable
Familiarity with marketing KPI definitions, tagging and tracking
Excellent communication skills and should be able to lead workshops with customer.
Consultative skill is a must – ability to demonstrate industry knowledge and technical know-how.