Job Description :
Title: Data Analyst/Web Analytics/Adobe Analytics
Location: Plano, TX
JD:
Key point looking:
1. Should be working in Retail E Commerce
2. Should understands the business KPI (Traffic and Conversion metrics)
3. Should have worked on web analytics platform (preferred:Adobe Analytics)
4. Should have participated/ worked in a team which was responsible for implementing/designing analytics tags
5. Should have created reports using the analytics platform
6.strong understanding of tagging tools like Adobe, Core metrics, GA etc (Adobe will be preferred)
This requirement is for a Data Analyst to work on the Omnichannel Data Analytics Platform for a F500 Retail Client
Ensure the integrity of the data during extraction, manipulation, processing and analysis is paramount.
Extract and collate appropriate data from Omniture/Adobe Analytics, and Google Analytics, for usage in reports.
Produce reports and analysis, specifically to website, mobile Apps & other Online Customer Facing Channels
Develop automation and enhancement of Progress Report around campaign results for optimization of media campaigns.
Collaborate on Ad Hoc Report requests as needed.
Participate in ongoing discussions concerning data collection, tagging, and data analysis.
Share the knowledge of analysis techniques with other staff.
Discuss business intelligence needs or information with internal staff.
Work with staff to design and develop statistical analyses, which address client questions.
Take part in the development and production of dashboards and other automated reporting tools available in Omniture/Adobe Analytics, and Google Analytics.
Assist in measuring site usability and effectiveness while turning data into actionable recommendations.
Participate in conference calls, update agendas, compile notes
Keep up-to-date regarding current analytics tools.
Monitor website and interactive campaigns.
Miscellaneous projects, as assigned.
Support other Interactive team members / responsibilities when needed
Requirements:
Bachelor''s Degree in Mathematics, Statistics or relevant, equivalent experience.
Ability to scrutinize website analytics data to identify technical, usability, engagement and abandonment issues
Expert knowledge of Excel required
Must be proficient in MS Office, with the ability to learn new computer systems.
Working knowledge of Omniture/Adobe Analytics and Google Analytics a plus
Clear understanding of media campaigns, ad placement types, placement-level insight, and all the standard media metrics is a benefit
Knowledge of statistical methodologies and techniques
Business awareness and numerical ability
Proven ability to manage multiple tasks while working independently
A strong sense of urgency and commitment to get the job done quickly and with high quality
Must possess solid communication skills, both written and verbal
Strong attention to detail
Willingness to adhere to all principles of confidentiality
Must value operating in a collaborative and cooperative environment
Ability to show initiative, good judgment, and resourcefulness
The ability to communicate with people at all levels of an organization