Job Description :
Data Analyst/Modeler – St. Louis, MO
Hand on 10+ years of related experience in data Analytics, Data Modeler / Data Analyst, AI/ML.
Document the data attributes needed for decision / personalization processes and identify work involved in shifting left
Identify, define and map attributes needed from source systems for analytics and validate quality of data
Experience in decision / personalization processes is desirable
Quantitative analytical skills
Business advisory experience
Successful track record managing large-scale website, mobile, web, video, social media, and paid digital campaigns.
Understanding of the Machine learning models for Propensity scoring, Lead qualification, look-alike modeling, Journey analytics
Experience defining creative and media strategy from brief through execution.
Nice to have: experience working with SAS - of using Base SAS, SAS/Macros, SAS/SQL, SAS/STAT’
Experience with web analytics tools and methods, A/B testing, search optimization, and web UX optimization strategies.
Experience in ETL, Machine Learning, Python programming, Natural Language processing, Visualization platforms including Tableau and/or PowerBI
Ability to generate professional visualizations and reporting
Ability to interface with client SMEs
Ability to understand analytics business requirements and develop custom models and reporting
Experience with entity matching, record linkage and data
Strong understanding and application of statistical methods and skills: distributions, experimental design, variance analysis.
Statistical emphasis on data mining techniques, association rule, linear and non-linear regression, hierarchical mixed models/multi-level modeling, and ability to answer questions about underlying algorithms and processes.
Knowledge of or experience working with Mongo DB database (added advantage)
Experience building scalable data pipelines and with data engineering/ feature engineering.
Experience building and deploying predictive models.
Experience with PowerPoint and ability to clearly articulate findings and present solutions.
Excellent team-oriented and interpersonal skills.