Greetings from Synkriom!!
Hope you are doing good!!
Marketing Analyst, Google Maps Enterprise Marketing
Location: San Francisco Bay Area (can be remote)
Duration : 12 Months
Virtusa--Google
Responsibilities
Oversee and manage analytics, tracking and reporting across all marketing channels for Google maps enterprise marketing
Marketing website | Google analytics
Google ads tracking
Email tracking | Marketo
Customer/Cloud console
Website survey setup and maintenance
Set up, manage and enhance dashboards to track marketing impact across systems
Website conversion funnel across marketing and developer website
Paid media impact
Email marketing
Cloud console
Measure, track and drive insights from key business trends by leveraging marketing data across website, media, email and translate them into marketing deliverables
Own and oversee CRM and digital technology components work together to support improved digital targeting or measurement capabilities
Aggregate data from multiple systems including advertising platforms (e.g. Google ads), web (e.g. Google analytics) and customer data systems (e.g customer console)
Develop and maintain digital data pipelines across digital ads (Google ads) and the website and the customer portal (Cloud Console)
Qualifications
BA/BS degree or equivalent experience
3-4+ years’ hands on experience in digital analytics implementation and execution specific to website, email campaigns, display and customer marketing.
Subject matter expertise in technologies and tools to measure and track impact from the following marketing channels and esp. web analytics platforms (Google Analytics), dashboarding tools (Datastudio, Tableau), email marketing (Marketo)
Command of marketing technical concepts and tools to execute on end-to-end digital media and website tracking, conversion funnel analysis, campaign management and business intelligence systems.
Hands on experience with web analytics platforms (GA), email platforms (Marketo) BI and visualization software - e.g. Tableau, Data Studio
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Sam | IT Recruiter | Synkriom Inc.
Office: 9 2 5 2 6 8 9 8 4 5 | sam . k at