Job Description :
Job Description Works directly with the client user community and business analysts to define and document data requirements for Digital data integration and business intelligence applications serving att.com and related web properties. Author data specifications and mapping rules for movement of medium to high complexity data between applications. Adheres to and promotes the use of data administration standards. Supports data selection, extraction, and cleansing for corporate applications, including data warehouse and data marts. Creates and sustains processes, tools, and on-going support structures and processes. Extracts and analyzes data from specific applications, systems and/or databases to create reports and provide recommendations based on the analysis of the data. Investigates and resolves data issues across platforms and applications, including discrepancies of definition, format and function. Creates and populates meta-data into repositories. May create data models, including robust data definitions, which may be entity- relationship-attribute models, star, or dimensional models. May also create data flow diagrams and process models and integrates models across functional areas and platforms. Works closely with DBAs to transition logical models to physical implementation. May be responsible for employing data mining techniques to achieve data synchronization, redundancy elimination, source identification, data reconciliation, and problem root cause analysis. May also be responsible for quality control and auditing of databases, resolving data problems, and analyzing system changes for quality assurance.
Take part in setting up tagging for A/B Testing scenarios . Knowledge of Personalization and target based content delivery technologies .

Client : Confidential