Greetings,
Got your profile from Job Board. Looking at your profile I could find out you have some great experience as Campaign Analyst- Web Analyst
We do have an opportunity, which I would like to discuss with you.
Title: Campaign Analyst- Web Analyst
Job Location: Remote until Covid
12 Months Contract
Brief Job Responsibilities:
· Assessing performance of various campaigns and site metrics (new page design, conversion, lead generation, ABM, pathing changes etc.). Establish how to measure performance of various programs, defining KPI’s/metrics
· Create automated executive level dashboards in A e Analytics and provide analysis on conversion funnels and customer journey to site/landing pages
· Leverage analytics approaches such as segmentation, path analysis and funnel analysis to simplify the navigation and buying experience on the website
· Assess and report on campaign performance leveraging multi-channel data from multiple data sources. Partner with stakeholders to extract highly relevant, actionable insights and optimization recommendations
· Develop and maintain scorecard of site behavior – visitors, engagement, conversion, cross-site browsing, site search keywords, campaign analysis etc. Identify trends and opportunities
· Data Visualizer with BI Tools, which include the full lifecycle of a requirements analysis, data model design, prototype design and development, testing, and deployment with PowerBI Tools
· Analyze raw data to identify patterns/observations and provide actionable insights and recommendations
· Ideate recommendations and solutions to optimize performance
· Validate and analyze data and convert from raw data to analytical reports for decision-making purposes per client's requirements.
· Assist team in building business case for opportunity areas. Conduct analysis to provide inputs and generate ideas for driving personalization on site.
· Supporting Monthly/Weekly reviews, provide summary on performance for executive leadership
· Present findings to key stakeholders
· Cross functional collaboration to improve customer experience
Preferred Minimum Academic Qualification:
• B.Sc. IT/ Computer Science, BE/ B. Tech
Years of Experience:
• Minimum 4 years of experience in Web/Campaign Analytics
Knowledge / Competency / Skills:
- Extensive Experience in Campaign management, A e Analytics, data analytics, Business Intelligence
- Thorough understanding of campaign performance measurement, Power BI, SQL and its data
- Extract data from data sources and transform them into meaningful data and create executive level dashboard
- Excellent expertise in SQL Queries
- Should independently mine data to translate business data needs into creative visualizations.
- Experience in data quality to do investigation of overall data inconsistency issues and provide solutions
- Experience in creating Process Documentation
- Excellent communication skills to be able to work with business owners to develop and define key business questions and to build specification for the data sets that answer those questions.
Must Have Keyword:
Power BI, Eloqua, A e Analytics, SQL, Data Analytics Experience
If Interested please reply with below details
· Updated Resume
· Best time to talk
· Number to connect