Position: Digital Marketing Analyst
Location: PA
We are seeking a Digital Marketing Analyst who will play an important role to ensure that a business stays successful online by providing the strategy behind a marketing campaign, analyzing, and relaying the results, success/failures/surprises to stakeholders. You will also be responsible for researching marketing trends and how they can relate to company goals. Based on data, you will develop strategies for growth, assess new campaign/client targets and build out demand generation programs with goals of generating campaign success and increasing online presence. You must stay on top of industry trends, and use/have knowledge of a wide variety of programs and technologies to test/develop/implement new ideas and strategies to generate digital marketing success. In addition, you will create data visualizations, research data queries, derive insights, and tell stories using data. As a key member of the Digital Analytics and Innovation Team, the incumbent will be provided the opportunity to work cross-functionally across marketing campaigns and business initiatives. This role is responsible for supporting brands and measuring customer engagement on web properties via tagging and analytics. In addition, the role will entail the following Primary Responsibilities:
• Proactively identify and analyze key website performance metrics (Google Analytics and ContentSquare) that ties back to the campaign objective, and summarize actionable insights & recommendations to relevant stakeholders Understanding the HTML code
• Work closely with IT and Digital Publishers to ensure on-time implementation of Google Analytics tags and other 3rd party tags via Tealium/GTM
• Collaborate with Web Capabilities team to onboard new web analytics focused technologies to enhance customer journey analysis
• Assist in establishing KPIs to measure the impact of AB/multivariate test structure, build dashboards to monitor test performance and provide in-depth analysis on final test results
• Support ongoing tagging and web data auditing to ensure accurate data collection
• Collaborate with internal stakeholders to create and maintain weekly/monthly KPI dashboards to monitor performance trends and share out insights and recommendations
• Support digital marketing initiatives through SEM, SEO, display, programmatic etc. channels aimed at driving brand awareness and conversions by tying platform level front end data to website high value actions
• Support integrated and cross channel data driven design by providing ad-hoc web data deliverable
• Proactively identify opportunities to streamline and enhance analytics and reporting function by building
If interested please contact Daya Adappa at or