Job Description :
Hi,
My name is Ayushi Agarwal and I am a Sr. Recruiter at Compunnel Software group, Inc. is a global contingency staffing firm servicing fortune 1000 clients globally. We have an excellent job opportunity with
Role: Database Marketing Execution Analyst
Location: Houston, TX (Remote for now)
Duration: 12+ Months
Only W2
one of our client. If you are interested, please send me your updated resume along with your phone number & the best time to reach you so that we can proceed.
Summary: This position is responsible for the development and creation of marketing campaign populations for retail direct marketing initiatives to residential and small business customers and prospects. Working closely with Marketing, the position is responsible for understanding the marketing requirements, developing and extracting the target population, and formatting the information for campaign execution.
Essential Duties/Responsibilities:
The Analyst will work with marketing teams (segment, channel, campaign execution) to take list requirements and produce accurate and timely campaign lists per the specifications provided to the DBME team.
Develop campaign populations for targeted marketing campaigns for multiple marketing channels
Collaborate with Segment Marketing to understand and document campaign list requirements as defined by Segment Marketing as well as coordinate with Channel Marketing to ensure delivery and issue resolution of any campaign population issues during delivery and execution
Seek guidance on and get direction for complex solutions to DBME tasks and activities
Provide campaign population insights
Interact and coordinate with Marketing Analytics which involves passing data back and forth between the groups
Serve as key contact point to segment marketing and channel marketing
Set coding and development standards for the group to ensure consistency across all campaigns.
Serve as overall quality assurance lead for campaign development work
Having at least 2 years of SAS coding experience is a must
Have a solid foundation and understanding of Unix AIX operating systems, and a good understanding of Oracle functions and sql tools such as TOAD
Knowledge of the utility and/or deregulated energy industry and/or TX SET protocols is preferred. Good understanding of the Texas utility market.
Hard working, dependable and a team player
Be open to change, work towards process improvement, automating manual tasks and eliminating waste
Education: Bachelor’s degree in Marketing, Business, Computer Science or a quantitative science from an accredited four-year college or university preferred.
Additional Knowledge, Skills and Abilities:
Excellent SQL and relational database skills
Outstanding SAS or other statistical and data analysis tool skills
Strong UNIX and Windows environment skills
Data manipulation, preparation, and presentation skills
Microsoft Office proficiency, particularly Excel and Access
Familiarity with marketing campaign concepts and customer segmentation
Experience with campaign management tools preferred
Excellent written and verbal communication skills
Track record of on-time delivery of campaign and project deliverables
Thorough understanding of direct marketing and campaign management concepts
Demonstrate high degree of ethics and strong sense of business judgment: ability to operate within NRG’s STRIVE values.
of business judgment: ability to operate within NRG’s STRIVE values.
Best Regards,
Ayushi Agarwal
Sr. Recruiter - Consulting
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P, Ext: 2435 |
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