Job Description :
Support the setup and deployment of emails, webinars, and other programs in Marketo
. Ensure flawless execution of Marketo programs by following a rigorous QA process for all marketing assets such as emails, landing pages, and automation workflows
Identify, assess, resolve, and track issues impacting email execution and deliverability
. Test programs to ensure compliance to program specifications
Setup and deploy program specific landing pages and forms
. Ensure every program and campaign scheduled for launch meets the opt-in and global data and privacy compliance such as GDPR, CCPA, CASL, CAN-SPAM
Build and implement necessary campaign and analytics tracking codes to ensure proper reporting and marketing program attribution
Ensure operational best practices and protocols are followed
Maintain and document project execution processes
Project Management:
Effectively communicate with teams to ensure expectations and deliverables are met
Make sure emails and program assets get out on time, and error-free
Support requests from our Marketers by reviewing and gathering all assets in accordance with requirements to ensure a smooth program/campaign launch
Take the initiative to drive problem resolution at the project level
Proactively identify opportunities for program and process improvements
Data & Reporting:
Review and audit target audience lists/logic and ensure suppression rules are applied accordingly prior to email deployment
Set up program level reporting and schedule delivery
Monitor email performance and provide regular updates
What You Need To Succeed
2+ years of Marketo experience in two or more Marketo instances; Marketo Certified Expert preferred
Experience with Salesforce supporting Marketing teams
Experience reviewing and editing CSS and HTML
Impeccable attention to detail and quality oriented
Experience prioritizing multiple requests
Strong organizational and time management skills
Strong interpersonal skills, adaptable to a wide variety of stakeholders
Ability to work in a fast-paced environment and under pressure and meet tight deadlines
Ability to adjust quickly to change and adapt as needed
Ability to build effective working relationships with others
Ability to anticipate problems and act proactively
Knowledge of demand generation and/or account-based marketing tactics
mehnaz AT sierrasoln DOT com