Job Description :
Job Title: Sr Salesforce CRM Consultant
Location: Irving, TX
Duration: 12 Months+ contract
Locals Preferred…
Responsibilities:
· Create and report on customer segmentation
· Create list pulls for CRM communications
· Develops testing strategies to measure program results
· Measure of CRM campaign and program results
· Creates ad hoc analyses and presentation that help define changes in customer behavior and future opportunities
· Work cross-functionally to define, execute, and measure CRM campaigns on-time across Email, Push, SMS and other CRM channels
· Ensure all audiences meet campaign objectives and are correctly pulled
· Work with Analytics team to synthesize campaign performance results and key learnings to share with broader Digital team
· Leverage learnings from past campaigns to continue to improve and learn
· Conduct industry research and ensure best practice application
Knowledge, Skills and Abilities:
· Education: Bachelors/4 Yr Degree
· Experience: 5-7 marketing analytics and/or retails analytics experience preferred.
· SQL
· Big data environment experience preferred
· Computer proficiency in Microsoft Word, Excel and PowerPoint.
· Ability to work cross-functionally to drive plans and results.
· Strong analytical + organizational skills; ability to create strong, actionable stories from data
· Ability to manage multiple projects simultaneously and to deliver on time in a fast-paced environment.