Job Description :
Marketing Automation Administrator
Windsor, CT
6-12 Months contract or there might be possibilities for hire


Experience with products like ExactTarget, Eloqua, Marketo, Pardot or HubSpot is required although only about a year or so of experience

The primary responsibility of this role would be to own the implementation and provide ongoing support for a new marketing automation platform within the organization. The individual would also be working in partnership with the business on the execution of various marketing campaigns and provide technical expertise and guidance.
Support implementation of Marketing Automation Platform (ExactTarget)
Define and explain technical requirements for marketing strategies, plans, and processes
Involved in maintenance and/or enhancement of campaigns and the marketing database including design of various data integration solutions.
Ensure that marketing data integration solutions are consistent with enterprise data strategy
Support the various governance requirements for the use of the platform
Prepare and conduct testing to ensure correct functioning of the program designed
Establish and continuously improve standardized processes for the full scope of marketing processes including lead qualification/scoring, lead nurturing, list and segment management, and revenue based reporting
Provide input/recommendations where marketing strategy can be enhanced by current technology
Ensure all marketing interactions are compliant with local and federal privacy and governance laws
Stay current with marketing operations trends. Actively contribute to marketing operations community
Operationalize analytics by integrating analytical results directly with operational systems for faster decision making
Extract data out of the marketing automation platform and integrate with the existing Analytics Data Store
Who is our ideal candidate?

1+ years of experience with Marketing Automation platforms such as ExactTarget, Eloqua, Marketo, Pardot or HubSpot
Power user experience with Saas solutions such as salesforce.com highly desirable
Excellent communication skills to communicate with marketers on the business side
Hands on knowledge of Internet development technologies like HTML for email template setup.


Thanks and Regards
Himani Dureja
Gemini Consulting & Services LLC
Email ID: