Job Description :
Location : El Segundo_CA
Duration : 6-12+months
Ideal Candidate will have:
4+ years'' experience in web analytics working with clickstream analysis tools, such as Adobe Analytics (Omniture SiteCatalyst), Ad Hoc Analysis (Client), and Report Builder. Experience in the Google Analytics platform is also desirable
Basic understanding of Omniture SiteCatalyst implementation recommended
Knowledge of media campaign analytics tools, such as DoubleClick Campaign Manager, Search, and Google AdWords are a plus
Experience with social media analytics and listening tools are also a plus
Strong proficiency in Excel (e.g., spreadsheet formatting, pivot tables, graphs, vlookups) required
Proficiency in Microsoft Word and PowerPoint required
Experience with data and business intelligence tools such as Tableau, Domo, Microstrategy, Cognos, etc. are a plus.
Familiar with a lot of the digital websites
Must haves:
Strong verbal and written communication skills. Ability to effectively communicate insights from data and analytics to clients and other teams
Highly analytical and detail oriented, with a passion for digging into data to identify key trends and insights
Strong ability to translate, communicate and distill metrics into a digestible, actionable framework
Strong initiative and ability to conceive projects and execute based on business/analysis questions with limited direction
Skilled at solving problems and answering questions using data and analysis
Excellent written and verbal communication skills with the ability to present information in an engaging manner
They will need to know click-stream really well (several years of experience)
Nice to haves:
Knowledge in Digital media is helpful but not required
Social Media and listening tools knowledge
Tools:
Adobe Analytics (Omniture SireCatalyst)
Google Analytics (nice to have)
Google AdWords (nice to have)
Ad Hoc Analysis (Client)
Report Builder
Double Click Campaign Mamager
Microsoft Word and PowerPoint