Job Description :
PRIMARY DUTIES AND RESPONSIBILITIES:
List the top four or five primary responsibilities of the position in the space provided below, indicating the most important functions first and the approximate percentage of time spent on each.

Drive analytics to support projects and product enhancements for Digital Front Store
o Work with the business team to formulate success metrics and measurement plan for front store projects, socialize them, and create dashboards/reports to monitor them
o Work closely with senior leadership and product managers to deliver key online and offline metrics and support the process of building business cases and estimating expected projects benefits
o Collaborate to understand the goals of the project’s enhancements to customer online experience, provide insightful input to optimization efforts
o Collaborate with various business stakeholders to drive building plan for insightful online and offline measurement for each project
o Establish and automate post deployment reporting and analysis based on the success metrics, provide business and product teams with insights for post deployment performance
o As an end consumer of the data, define and implement tracking of our digital properties that is necessary to enable the analytics by working closely with the product team and the development team
o Perform data mining to identify opportunities for improving the front store team

Skills:
Sql, Tableau, Strong expertise of click stream data and web/mobile analytics tools such as Webtrends, Omniture, Coremetrics, Localytics etc. is a must have
             

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