Job Description :
Role Description:
Adobe – Google Reporting / Analytics Developer
A successful Analytics Developer will contribute to the success of analytics strategies and initiatives, and will be responsible for the technical implementation of tagging strategies as defined by the client brand team and agency partners. The primary responsibility of the position is to create, implement and manage website tags to ensure that the analytics progdelivers strong insight into on-site behavior and marketing campaigns performance across various digital platforms. Additionally, responsibilities will include; testing and confirming accuracy of placed tags, data validation, dash-board and performance report assembly and communication / distribution of reports. This team member will act as the point of contact for technical implementation across multiple business units and will participate in placing and managing tags and reports over several websites.
Qualified candidates will provide further value, working with client stakeholders to highlight critical trends and elements and working to enforce consistent a standard across brand verticals.
This role is designed to champion development related to reporting, analytics and tagging.
The Reporting / Analytics Developer will work closely and take direction from brand and agency stakeholders. The brand and agencies will provide a Marketing Strategist whose responsibility is to gather and define requirements and formulate reporting strategies and KPIs from a business perspective. The Analytics Implementation Engineer will then be responsible for working with the Strategist and the assembled business requirements to define page tags; structure(s) and placement, execute tag insertion via code development, validate the data points being collected, script report outputs and create reporting dashboards. Additional responsibilities will include acting as a point of contact for reporting and implementation changes.
The ideal candidate will also have supporting web development skills including HTML and experience with one or more programming languages (PHP, java, java script, MySQL, SQL, etc. These additional skills may be leveraged directly as part of the developer’s primary reporting responsibilities and/or the developer may be called on for other projects that require web development.
Generally, the candidate will be assigned to projects according to skill set and may be involved in multiple projects at a given time.
Required Skills:
· Must have hands-on web development experience leveraging, HTML, CSS, Java Applets & PHP
· Must have experience implementing Google Analytics page / action tags
· Must have experience configuring and utilizing Google Tag Manager
· Additional analytics experience; Site Catalyst Page Tagging and Report configuration experience (desirable) Netinsight, Web Trends, Etc. (a plus)
Primary Reporting / Analytics Qualifications:
1) Extensive hands on coding experience as related to page tag development and placement
2) Experience working with and implementing tags for google Analytics, SiteCatalyst & WebTrends Reporting Applications
3) Experience working with and implementing tags for use within Adobe SiteCatalyst Reports & Analytics tools
4) Design and develop various reports, applications, code syntax and utilities that can be leveraged across multiple business units
5) Practical understanding of web standards, protocols and development libraries
6) Experience with tagging high-function web components (videos, carousels, virtual events, lead generation forms, flash, campaign components, multi-state pages, etc
7) Experience developing tagging for Desktop and Mobile websites
8) Knowledge and applied experience with digital marketing strategy and analytics, including site, social media, SEM, SEO, and display advertising
9) Ability to progsolutions that are scalable, standardized and flexible
Additional Qualifications:
1. Google / Adobe Analytics certification a plus
2. Perform maintenance on existing reports and provide resolution as enhancement or repairs.
3. Knowledge or understanding with hands on coding / integration, APIs, etc. associated with social channels (e.g. YouTube, Facebook, etc
4. Knowledge or understanding of Visual Basic, or SQL experience for report automation
Web Dev:
1) Strong HTML skills (including browser compatibility knowledge) required (HTML5 experience recommended)
2) Web image optimization / preparation using Photoshop required
3) SQL/MySQL skills experience
4) JavaScript/JQuery experience
General:
1) Required to have a minimum of 2-3 yrs of industry experience and/or an undergraduate degree in a related field (Computer Sciences, Multimedia Design, etc
2) Must be able to prioritize responsibilities and meet deliverable dates with limited supervision
3) Must be able to communicate effectively using both written and verbal means
4) Must be able to comprehend requirements documents as related to business and functional needs and plan coding efforts accordingly
5) Must produce accurate code, based on client development standards and perform adequate unit testing
6) Must understand and be capable of working in a flexible environment where overtime and extra efforts may be required
7) Evaluate new technologies and make recommendations for the improvement of business processes and provide assessments and recommendations for data manipulation and reporting.