Job Description :
Career Level & Job Title: Associate - Associate, Marketing Strategy & Analyst
Duration: 3 months to perm
Start Date: ASAP
Location: Miami or Austin
Remote work allowed (y / n): No

Role
Engagement Analyst

Job Summary
Interested in the latest social media trends? As an Engagement Analyst, you are responsible for creating, monitoring and growing social communities. You pride yourself on staying current with the latest social media trends and developments. You’re creative, analytical AND strategic—often times wearing all three hats at once to bring social programs to life. You will report to an Engagement Lead and support multiple activities such as monitoring, creating editorial content calendars, fueling community participation, identifying and connecting with influencers, concepting broader social campaigns, analyzing social activities and generating reports.

Responsibilities:
Conceptualize, execute and refine social media strategies, including engaging content calendars and ideas for fan base growth, fan engagement, contests and promotions.
Share key platform updates with client and identify ways in which updates can augment existing social strategy
Leverage insights and learnings to inform monthly content and campaign briefs in collaboration with Engagement Lead
Collaborate with Creative team in order to infuse strategy and report learnings/insights into the creative or conceptual outcome
Identify opportunities to work with influencers and integrate them into broader strategy
Work with paid media team for promotion recommendations and opportunities
Plan and create an editorial content calendar for social with optimized distribution
Support day-to-day community management activities on social media platforms, including Facebook, Twitter, YouTube, Pinterest, Instagram, Snapchat, etc.
Directly interact with fans and followers, managing promotions and contests; monitor and report on fan behavior and interest trends
Provide continuous reporting and insights of all social media activities to internal team and client
Work closely with Engagement Lead, Account team and creatives to build relationships with internal team
Becomes a brand advocate and expert for clients’ business

Experience Guidelines:
Bachelor’s degree (in progress)
Knowledgeable of current and emerging social channels
Strong verbal and editorial writing skills
Knowledge and passion for the latest trends and platforms across the social media landscape
Basic understanding of Social/Digital listening tools, approaches to measurement/metrics, reporting, etc.
Exceptional attention-to-detail
Curious and hungry to learn