Job Description :
Salesforce Marketing Cloud
Responsible for ongoing development of our : mail, mobile, social media, web personalization, advertising, content creation, content management and data analysis.

Activities
The temporary staff will act as a member of a wider technical and functional team that crosses several university departments. The consultant will work with this group to:
Conduct discoveries/planning sessions
Identify ways marketing activities can influence student success
Brainstorm best methods to integrate marketing functions into existing systems/processes.
Additionally, the consultant is expected to configure and setup Salesforce Marketing Cloud according to best practices including but not limited to the following activities:

Salesforce
Automation Tools, including Workflow, Process Builder, Flow and Apex
Custom Object Architecture
Experience working with Managed Packages
Understanding of Salesforce Security Model
Experience with ETL tools used with Salesforce
Experience with managing multiple use cases in a single Salesforce Org

Marketing Cloud General
Business Unit Configuration
Marketing Cloud Admin/User Training
Marketing Cloud Data Management Training
Marketing Cloud Security Settings
Login IP Whitelist Settings
User Configuration
Roles Set-up by user
Reply Mail Management set-up
FTP/SFTP Setup
URL Expiration
Default Header and Footer Configured
Sender Profile Configuration Reviewed
Delivery Profiles Configuration
Data Extensions & Stream Setup
Lists Setup
Contact Builder/ Data Designer to setup data relationships
Data Integration using Dell Boomi and extracts
Salesforce to Marketing Cloud integrations
Campaigns setup

Journey Builder and Automation Studio
Set up journeys per business requirements
Setup automation examples for client to model
Build I-20 Journey
Client Training

Mobile Studio and Social Studio
Setup and configure
Setup up templates
Sending SMS messages and push notifications

Email Creation
Test Email to ensure all items below:
Define email automation rules for I-20’s, Applications, degree processing programs
Create sample email templates for -20’s, Applications, degree processing programs
Unsubscribe working
Preheaders working in email tests
Proper Headers are footers showing
Responsive on mobile/desktop
Displays properly in key browsers
Template setup

Audience
Import Data to Data Extension
Subscriber Key Management
Queries to bring in Data
Automation Studio Activities to automate any process - Daily/Hourly

Deployment
Configure ETE Automation Send Activity
Monitor the Sends

Reporting
Creating reports to report back on Click, Open and Sent activity
Custom reporting per lists

IP Warming
Set up different campaigns for IP Warming
Audience Segmentation

Skills Required
Excellent project management skills and a positive attitude
Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
Creative and analytical thinker with strong problem-solving skills
Must demonstrate exceptional verbal and written communication skills
Must demonstrate ability to communicate effectively at all levels of the organization
Ability to critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs
Ability to assess the impact of new requirements on Salesforce.com and all upstream and downstream applications, systems and processes

Client : cal State Fullerton University