Job Description :
Job Title: Web Content SpecialistLocation: Boise, IDDuration: Long Term Contract Job Description:We are looking for a qualified Web Content Specialist to join our team. You will be responsible for creating, improving and maintaining content to achieve our business goals in a fast-paced ecommerce environment. Ideal candidate will have a strong background in writing website content and have SEO experience.Essential FunctionsWebsite UI/UX content essential functionsCreate and edit UI/UX copy across multiple regional websites. Develop copy for home pages, transactional pages, upsell/cross-sell pages.Translate customer experience data into engaging and educational content using a ecommerce process.Creating strategic UX confirmation and error messaging to lead users through UI flows.Develop copy for interactive products such as: UI task-related text, alert/error messaging, in-product help, product positioning, etc.Design copy that will optimize the end-to-end user experience, based on an understanding of how users are engaged and interact with the content.Developing headlines and openers with high click predictability.SEO content essential functionsCollaborate with SEO agency to implement SEO content plan, also improve overall SEO traffic through improved, relevant and engaging content.Perform SEO tasks such as keyword & content topic research for content optimization; proactively identify new areas of opportunity based on organic search traffic trends, work with agency to prioritize.Develop and use reports on keywords performance and content performance to understand winners/ losers and develop plan of action to rollout content based on biggest impact to business. As such, the candidate will possessworking knowledge of commonly used analytical tools (Core Metrics, Google Analytics, etcHave knowledge of ecommerce and SEO / content marketing best practices including competitive strategies, marketing, usability testing and industry trendsnbsp;Qualifications:BA Degree in English, Journalism, marketing or related field preferred1+ years of e-commerce experience developing interactive online.Experience writing compelling copy for ecommerce processes.Experience in SEO and using SEO tools.Experience with online project management and collaboration software, such as JIRA, Trello or Basecamp.Strong writing, copyediting, and proofreading skills, with an eye for detail/organization and a style that maximizesweb content usability and accessibility.Self-starter and self-motivated to seek out and implement changes that benefit the company.Ability to add value in a highly collaborative, fast-paced environment – requiring a combination of strongcommunication skills and the application of critical thinking; and, ability to work autonomously.Submit resume and cover letter with a link to your portfolio or provide sample work.Please share your resume to /reach me