Job Description :
The key is Web analytics experience. Any experience with Google Analytics, Tableau, Boolean search, social listening and other communication research tools.
Knowledge of web analytics, social media listening/engagement and native social analytics (e.g. Facebook/Instagram Insights, Twitter Analytics, LinkedIn Analytics, and YouTube Insights
Title: Digital Analyst
The Digital Analyst will use digital tools and analytics to provide insights that advance the business globally.
The ideal candidate will collect and analyze data using a variety of tools and sources, develop reports for internal clients, and help the team build and grow its analytical capabilities. This person will stay current with best practices for communications and advocacy performance measurement for digital and social media, including a strong ability to interpret and measure the effectiveness of influencer campaigns.
Candidates must have a strong foundation in Web analytics (we use Google Analytics), Excel, Tableau, Boolean search, social listening and other communication research tools. Success in this role requires not only strong data manipulation and analytical skills but also strong communication skills, initiative and demonstrated experience with cross functional teams.
Responsibilities for this position may include but are not limited to:
Collect and analyze data from multiple sources to develop insights that will help improve Chevron’s communications. Primary data sources will include web and email analytics for the company’s corporate websites, social media listening data, advertising performance data and survey research data. Other sources could include demographic, geographic and search.
Review published and syndicated public opinion research studies, summarize trends and provide insights.
Project manage and consult on syndicated and custom research to assess Chevron’s reputation, advertising and communications effectiveness.
Develop data visualizations and PowerPoint presentations that tell the analytical story.
Evaluate and advance new analytical tools, data sources and analytical processes to advance our business
Required Qualifications
Good writing, oral communication, and presentation skills with experience communicating effectively with management
Strong passion for digital and social media and emerging technologies with a solid understanding of trends
Expert skills in Excel and PowerPoint with the ability to tell a story using data
Self-starter with out-of-the box problem solving skills who can provide thought leadership and drive results
Ability to work effectively in cross-functional teams and influence business partners
Exceptional time and project management skills, with the ability to multi-task and maintain attention to detail
Ability to condense information and transform technical data into easily understandable concepts.
Experience working to improve a marketing or communications campaign.
Knowledge of web analytics, social media listening/engagement and native social analytics (e.g. Facebook/Instagram Insights, Twitter Analytics, LinkedIn Analytics, and YouTube Insights)
Bachelor’s Degree in a quantitative field or equivalent required
Requires 7 years minimum prior relevant experience.
Preferred Qualifications
Experience with advanced data visualization tools like Tableau
Experience with statistics and predictive modeling
Experience with survey research or email marketing