Job Description :
KAYGEN is an emerging leader in providing top talent for technology based staffing services. We specialize in providing high-volume contingent staffing, direct hire staffing and project based solutions to companies worldwide ranging from startups to Fortune 500 and Managed Service Providers (MSP) across a wide variety of industries
Responsibilities
1. Analyze web site analytics and raw data to formulate and present actionable recommendations to help drive business performance.
2. Help define and recommend measurements, strategies, and reporting using data to drive valuable business decisions.
3. Provide ongoing performance reporting for various business units throughout the company
4. Conduct adhoc data analyses as needed.
5. Help define, implement, and maintain the company’s global standards for web analytics reporting.
6. Work with Engineering, SEO, and Web Operations teams to establish, implement, and enforce global tagging standards.
7. Understand business users’ needs and translate them to technical requirements for deploying new tracking functionality.
8. QA and testing of new tracking features/implementations.
9. Provide analytics insight and expertise covering a variety of digital channels including, mobile, search (paid and organic), display, social, and email.
10. Generate and present multiple monthly marketing performance reports for a variety of business units and products.
11. Identify optimization strategies to maximize conversion and revenue.
12. Analyze web performance through use of visitor segmentation and marketing attribution.
13. Create custom reports and dashboards on an adhoc basis.
14. Train new Adobe Analytics users and build a repository of web analytics training materials.
15. Adobe Analytics user administration.
Qualifications
1. Highly proficient in the use of Adobe Analytics (Omniture Site Catalyst) with a minimum of 3 years of recent experience as a web analyst on the Adobe platform.
2. Strong analytical thought process and ability to interpret findings.
3. Advanced Excel user, including experience using pivot tables, charts, and v-lookups.
4. Strong communication and presentation skills.
5. A basic understanding of statistical analysis.
6. External campaign tracking experience, particularly for paid search, display, and email campaigns.
7. Web content development/publishing experience, using an enterprise content management system (CMS
8. Basic HTML/CSS/JavaScript skills.
9. Bachelor’s degree in Marketing, Computer Science, Engineering, or other Technical discipline.
At KAYGEN, we are always looking for dynamic, talented and experienced individuals. We invite you to join our team of talented IT professionals, consulting at client locations across the globe. Our culture is team-orientated; we strive to stand by our core values of respect, honesty and integrity. Our team of experienced staffing experts will work with you to find you the best opportunity. For more information please visit us at .
Ram
ram dot c at kaygen dot com
KAYGEN
15420 Laguna Canyon Road, Suite. 270, Irvine CA 92618
O ext 107| F |