Job Description :
Tealium Digital Analytics Engineer
Austin, TX
Job Responsibilities
Implement web analytics solutions on Tealium platform including testing and reporting. Serve as the "Tagging Implementation Expert" by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications
Work with the peers of analytics engineers to create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis.
Develop and implement coding practices for site tagging and follow industry standards
Develop custom solutions using JavaScript with within the Tag Management System for tracking user behavior and send the data from Tealium to Google Analytics for building further analytics reports.
Implement Tealium tags in a way that is compliant with existing Google Tag Manager framework
Collaborate with multiple development teams to engineer and manage a digital data layer across Visa''s various digital properties (websites and mobile)
Create best practices framework
Test and validate the implementation of Google Analytics, Tealium tagging changes throughout the development lifecycle