Job Description :
Role: SFMC (Salesforce Marketing Cloud)
Location: NYC, NY
Duration: Long term
Job Description :
Responsible for Supporting Day to Day SFMC Operations and cross-channel digital marketing Campaigns including Email, Mobile.
Assisting internal teams in setting up and conducting A/B and multivariate testing based on criteria such as segmentation, offer, offer presentation and creative.
Measure and report performance of all digital marketing campaigns and Assess against goals.
Build out marketing journeys in Journey Builder and Email & SMS campaigns.
Working on HTML, CSS, and Amp Script to update HTML based Emails and Landing pages.
Creating business rules and queries to develop advanced segmentation in Exact Target.
Constructing and coding unique landing pages, including micro sites and integrations to other systems.
Create documentation for the existing Marketing Cloud Architecture and provide recommendations.
Working on Journey Builder, Automation Studio and Email Studio.
Support testing and ensuring quality of the software is maintained as per the requirement.
Develop, review, critique coding techniques and recommend new coding standards.