Job Description :
Job Title:SEo Specialist
Location:Chicago,IL
Client:UA
Rate:$45/hr on W2
Duration:12+ Months
Job brief
We are looking for an SEO expert to manage all search engine optimization activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Responsibilities:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics related to organic traffic
Optimize copy and landing pages related to Marketing initiatives
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor search query results and content
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Work with flights.united.com vendor and Targeted marketing organization to provide SEO recommendations for flight product pages and campaigns. Collaborate to find opportunities to implement that will increase flights.united.com’s organic traffic.
Collaborate with the SEM and Social teams to develop/implement opportunities
Work with Digital Insights team to develop/implement opportunities
Work with the Test and learn team to implement multi variant testing related to increasing organic traffic and revenue for united.com
Work with Editorial to provide content strategy related to SEO when developing new copy for content pages.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
Proven SEO experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms