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Reqroute
Milpitas, CA
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Job Description :
Role: Digital Analytics SME
Location- Ridgefield, CT
Contract

About the Role
Subject matter expert in Digital Analytics space and provide advisory support to digital initiatives
Entrepreneurial approach – use domain expertise to identify and drive new opportunities for digital solutions through engaging with business leads, understanding gaps and strategic needs
Collaborate with external agencies to create content for digital channels to drive acquisition and growth
Oversee acquisition, development, and maintenance of customer data from multiple sources
Recommend best practices to business and team to develop and maintain expertise in digital technology and platforms

Requisite Skills

5+ years of prior work experience in digital, eCommerce, IT, insights, and/or media
Expert in digital analytics who can learn fast, research new areas and identify POC opportunities
Knowledge on Social Media marketing on Facebook, Instagram, Twitter, and other media, Paid and organic search channels. Familiarity with social listening, social analytics
Familiar with aspects of Multichannel marketing – Targeting, Segmentation, Channels, Messaging, marketing metrics
Experience with Google Analytics and/or other analytics platforms
Comfortable in client facing role, able to partner with business to ideate new solutions
Ability to think outside the box to find strategic solutions with minimal direction
Excellent written and verbal communication skills
Proactive planner and can work independently to manage own responsibilities. Can mentor junior team members
Working experience with digital marketing agencies

Good to Have
Experience in pharmaceutical commercial business
Certifications on any Digital Analytics platforms