Job Description :
Role: Marketo specialist
Location: Irvine, CA
Duration: Contract
Mandatory Skills: campaign deployment in Marketo, HTML (ability to hand-code an email) including HTML coords Attribute and CSS/CSS3, Javascript. Knowledge on Adobe suites
Desired Skills: Hands on experience in performance optimization, A/B and multivariate testing
Qualifications and Skills Needed
Overall 6+ years of IT experience
2+ years relevant email experience, preferable in e-commerce space
Experience in campaign deployment in Marketo
Efficient skills with design tools (Adobe Suite)
Strong proficiency in HTML (ability to hand-code an email) including HTML coords Attribute and CSS/CSS3
Javascript experience is an advantage
Hands on experience in performance optimization, A/B and multivariate testing
BA/BS or higher degree in communications, marketing, business or related field
Job Description
Ability to drive end-to-end e-commerce and marketing email campaigns
Strong interpersonal skills to handle discussions with Clients and other teams like internal marketing team, analytics and product team
Deep understanding of best practices and proven track record of launching successful email programs
Excellent requirement gathering and analytical skills
Day to day self-management of commitments and priorities
Ability to work both independently and as part of a team
Highly analytical/data minded with the ability to convert performance insights into actionable decisions
"Responsible for producing standards-based, semantic markup and coding for responsive web design and email-blasts.
Staging, testing, and deploying campaigns in Marketo.
Resourceful self-starter/problem solver
Continually optimize email performance through iterative testing
Continually reassess strategies to drive profitable growth and contribute to a roadmap of initiatives to enable the defined strategic objectives
Run ad hoc analyses and collaborate with analytics and product team to optimize performance